Retail Operations & Sales Executive
SEAFE Holdings Pte Ltd
Description
We are looking for a proactive and hands-on Retail Operations & Sales Executive to take ownership of the day-to-day operations and sales activities of our retail store.
The role is responsible for store operations, retail sales, inventory management, customer relationship management and proactive customer development. The successful candidate will also provide support for selected e-commerce operations, marketing campaigns and events when required.
We are looking for someone who does not simply manage the store and wait for walk-in customers, but actively builds customer relationships, develops new sales opportunities and contributes to improving overall store performance.
Key Responsibilities
1. Store Operations & Inventory Management
* Manage the day-to-day operations of the retail store and ensure smooth store operations.
* Maintain store presentation, product displays and overall store environment.
* Handle stock receiving, stock movement, replenishment and regular stock counts.
* Maintain accurate inventory records and ensure physical stock matches system records.
* Maintain basic sales, inventory and operational records and reports.
* Identify store operational issues and proactively suggest improvements.
2. Retail Sales & Customer Service
* Attend to walk-in customers and provide professional product recommendations and service.
* Understand customer needs and actively convert enquiries into sales.
* Follow up with customers after enquiries, store visits or purchases.
* Build and maintain strong relationships with existing customers to encourage repeat purchases.
* Handle customer enquiries and basic after-sales matters professionally.
3. Customer Development & Sales Outreach
* Proactively identify and develop potential customers instead of relying solely on walk-in traffic.
* Reach out to potential and existing customers through WhatsApp, social media and other appropriate channels.
* Maintain organized customer and prospect records and conduct regular follow-ups.
* Re-engage existing and previous customers through new products, promotions and events.
* Explore opportunities to increase store traffic, customer engagement and sales.
4. E-commerce Support
* Support basic e-commerce operations for selected products when required.
* Assist with product listings, product information, pricing and inventory updates.
* Process and coordinate online orders and customer enquiries when required.
* Ensure online and offline product and inventory information is properly maintained.
5. Marketing & Event Support
* Support marketing campaigns, store promotions and events when required.
* Assist with customer invitations and follow-ups for campaigns and events.
* Support the preparation of products, displays and materials for promotional activities and events.
* Follow up with leads and potential customers generated through marketing activities and events.
Requirements
* Relevant experience in retail sales, store operations, customer service or related roles is preferred.
* Strong sales and customer service mindset with a proactive working attitude.
* Comfortable with proactive customer outreach and sales follow-up.
* Organized and detail-oriented, particularly in inventory management and record keeping.
* Able to work independently and take ownership of daily store operations.
* Good communication and interpersonal skills.
* Comfortable using WhatsApp, social media and other online channels for customer communication and outreach.
* Basic e-commerce experience is an advantage but not essential.
* Experience supporting marketing campaigns, promotions or events is an advantage.
* Willing to be hands-on and support different business functions when required.
Performance Expectations
The role will work towards agreed performance targets in the following areas:
* Store Sales Performance
* Customer Development & Follow-up
* Customer Relationship & Repeat Sales
* Inventory Accuracy & Store Operations
* E-commerce / Marketing & Event Support
Specific targets will be set based on business needs and store performance.
Priority will be given to female candidates who can handle retail sales and market expansion/events. Priority will also be given to those who can maintain client relationships and expand business.