Sales and Marketing Executive

About the role

We are seeking a talented Sales and Marketing professional to join our dynamic team at AVA Global Pte Ltd. As a key member of our New Business Development division, you will play a pivotal role in driving sales growth and expanding our client base. This full-time position offers an exciting opportunity to contribute to the strategic success of our organization.

What you'll be doing

• Responsible for full spectrum of marketing plan and strategies including brand positioning, communication strategies, digital and ecommerce, advertising and consumer promotion initiatives

• Set the overall direction for marketing department; set KPIs, analyse ROIs, develop budget plan, monitor and control expenses and create annual marketing calendar to be reviewed monthly and quarterly

• Work closely with management, business development, retail sales, and corporate sales to identify marketplace opportunities, customer needs and customer satisfaction levels

• Conduct strategic research and analysis to support brand goals, increase customer conversions and generate qualified leads including: market, consumer, competitor, distribution, pricing and promotion analysis

• Develop and maintain company’s corporate branding and ensure that marketing and branding directions are aligned across all business and operational levels

• Partner with in-house creative team and external agencies to develop brand assets and marketing collaterals including print/tv/radio adverts, press releases, brochures, posters, edms, social media, web pages in alignment with brand guidelines

• Develop and maintain strategic relationships with the media, advertising/Public Relations agencies, influencers and perform effective media buys

• Responsible for organising events such as new product launches and promotions, roadshows, workshops

• Responsible for copywriting of articles, marketing materials, product information, press releases etc.

• Mentor, lead and support the marketing team to complete marketing projects from planning to execution. Work with other departments to ensure a coordinated approach to campaigns.

• Perform administrative duties as required

Requirements:

• Degree in Mass Communications/Marketing/Business Administration

• Strong understanding of the local construction industry and market dynamics

• Proven track record of successfully generating new business and achieving sales targets

• Minimum 5 years of working experience in Sales and Marketing with experience in a manager role

• Proficient in Microsoft Office

• Knowledge of Digital Marketing and SEO/SEM/Google Analytics is an advantage