Sales and marketing manager in a grocery store

A Sales Manager in a Grocery Store oversees product sales, merchandising, stock availability, supplier coordination, and in-store customer engagement for the dry goods category (rice, grains, canned food, spices, packaged snacks, beverages, etc.). The role ensures smooth operations, strong sales performance, and customer satisfaction.

• Drive daily, weekly, and monthly sales targets for the dry grocery section


• Monitor product movement, fast/slow-moving items, and adjust strategies


• Implement promotions, bundle deals, and festive sales plans


• Analyse sales reports and recommend improvements

• Ensure proper product display, planograms, and shelf arrangement


• Check expiry dates and ensure 100% FIFO practice


• Maintain correct price tags and promotional labels


• Ensure visual standards for dry grocery shelves and end-caps

• Monitor stock levels and prevent out-of-stock situations


• Coordinate with purchasing team or suppliers for replenishment


• Identify slow-moving/aging stocks and plan clearance


• Conduct stock counts and ensure stock accuracy

• Work with suppliers on delivery schedules, promotions, and product launches


• Negotiate better pricing, margins, and display agreements


• Address supply issues and ensure timely replenishments

• Supervise sales staff, cashiers, stockers, or department supervisors


• Assign daily duties, conduct training, and monitor performance


• Maintain staff schedules and ensure productivity

6. Customer Service & Store Operations

• Resolve customer complaints promptly


• Ensure stock availability for high-demand items


• Maintain cleanliness, safety, and store hygiene standards

• Retail sales leadership


• Merchandising & category knowledge


• Inventory management


• Vendor coordination


• Planning & reporting


• Strong communication & customer service skills

• 3–5 years experience in retail, FMCG, grocery, or supermarket operations


• Experience managing a department (dry grocery, FMCG, sundries, household goods)


• Basic computer skills (POS, inventory systems)