Sales and Marketing Manager

Strategy
& Planning:

• Develop and execute a comprehensive annual
  marketing strategy aligned with the company’s business objectives.


• Conduct market research and competitor analysis to
  Identify opportunities and trends.


• Set, monitor, and report on key performance
  indicators (KPIs) for all marketing activities.


• Develop and execute an integrated annual sales and
  marketing plan aligned with company objectives.


• Foster alignment between sales and marketing teams
  through shared goals, regular communication, and integrated processes
  (e.g., SLAs, lead management).


• Analyze market trends, customer insights, and
  competitor activity to identify growth opportunities.


• Set, monitor, and report on key performance
  indicators for both departments.

Sales
Management:

• Lead the sales team to achieve and exceed revenue
  and growth targets.


• Manage the sales pipeline, forecast accuracy, and
  sales cycle optimization.


• Develop sales strategies, pricing models, and
  incentive programs.


• Build and maintain key customer and partner relationships.

Campaign
Management & Execution:

• Plan and manage multi-channel marketing campaigns
  across digital (SEO/SEM, social media, email) and traditional channels.


• Oversee the creation of high-quality, engaging
  content for all stages of the buyer's journey (blog posts, tiktok, facebook,
  Instagram, YouTube, videos, case studies, social media, etc.).


• Manage the company’s website, ensuring it is
  optimized for user experience and search engines.


• Lead event strategy, including webinars, trade
  shows, and corporate events.


• Plan and manage participation in industry events,
  trade shows, and webinars.

Team
Leadership & Management:

• Lead, mentor, and develop a team of marketing
  executives and specialists.


• Manage relationships with external agencies and
  vendors (e.g., PR, design, SEO).


• Coordinate with the Sales department to ensure
  alignment and optimize the lead generation process.

Budget &
Analytics:

• Prepare and manage the annual sales and marketing
  budget, ensuring efficient allocation of resources.


• Track campaign performance and spending, providing
  regular reports to senior management.


• Use data analytics (Google Analytics, CRM data,
  marketing automation platforms) to measure success and make data-driven
  decisions for optimization.

Brand
Management:

• Ensure consistent messaging and branding across all
  marketing materials and touchpoints.


• Manage public relations and corporate
  communications efforts.

Performance
& Operations:

• Implement and optimize lead generation, nurturing,
  and handover processes to ensure marketing-sales alignment.


• Report regularly to senior management on
  performance metrics, ROI, and strategic initiatives.