Sales Manager, Offline Growth (Fintech Roadshows)
Longbridge
Description
About Us
Longbridge is a cutting-edge fintech brokerage on a mission to democratize investing through technology. We are looking for a high-octane Sales Manager, Offline Growth(Roadshows) to lead our physical presence in Singapore. You won’t just be "running events"—you will be the architect of our "boots on the ground" strategy, turning high-traffic locations into high-conversion engines for new-to-broker (NTB) users.
Key Responsibilities
Strategic Physical Footprint: Design and execute the annual offline roadmap, identifying high-intent locations (CBD roadshows, mall pop-ups, university activations) to hit aggressive New-to-Broker (NTB) targets.
End-to-End Campaign Management: Own the full lifecycle of offline activations—from site scouting and permit negotiation to booth design, logistics, and real-time lead generation.
Optimization of the "Offline Funnel": Treat physical spaces like a digital landing page. Constantly A/B test booth layouts, pitch scripts, and QR code incentives to increase the conversion rate from foot traffic to funded account.
Vendor & Asset Management: Source and manage premium vendors for booth fabrication, logistics, and F&B. Maintain an inventory of marketing assets and ensure brand consistency across all touchpoints.
Field Sales Leadership: Recruit, train, and manage a high-performing team of brand ambassadors and part-time staff. Create "playbooks" for field execution to ensure every interaction reflects Longbridge's premium standards. Drive daily and weekly sales KPIs including registrations, funded accounts and activation metrics. Monitor on-site performance and implement strategies to improve conversion rates. Provide sales training, coaching and performance feedback to team members
Cross-Functional Synergy: Partner with the Digital Growth team to create O2O (Offline-to-Online) loops and collaborate with Compliance/Legal to ensure all field activities meet MAS (Monetary Authority of Singapore) guidelines.
Data-Driven Reporting: Track and report on CAC (Customer Acquisition Cost) and LTV (Lifetime Value) of offline cohorts, justifying budget spend through rigorous attribution analysis.
Requirements
2+ years of experience in sales experience — preferably in financial services, fintech, insurance or banking
Proven track record in independently leading offline user acquisition projects (e.g., street activations, corporate roadshows, mall pop-ups).
Ability to build scalable processes amid ambiguity. Experience in managing external resources (vendors, contractors) and cross-departmental collaboration (Marketing, Legal, Product).
Strong commercial acumen, with expertise in macro-level planning and orchestration.
Thrives in fast-paced, multicultural settings; comfortable working on-site in retail and event environments
Exceptional ownership, self-motivation, resilience, and learning agility.
Bilingual in English and Chinese to communicate with stakeholders in Singapore and across Greater China region