Sales & Marketing Executive (E-Commerce & B2B)

Key Responsibilities

E-Commerce Sales & Management

• Manage and maintain the company’s e-commerce platforms, including website, Shopee store

• Upload and update product listings, pricing, promotions, banners, and inventory information

• Monitor sales performance and implement strategies to improve online conversion and customer engagement

• Coordinate online campaigns, flash deals, and promotional activities

• Ensure all product information and visuals are accurate and up to date

B2B Sales & Business Development

• Identify and develop new B2B sales opportunities

• Build and maintain relationships with corporate clients, retailers and F&B businesses

• Prepare quotations, follow up on leads, support order processing, fulfilment and timely payment

• Maintain strong customer relationships and provide after-sales support

• Monitor stock availability and advise customers on alternatives

Social Media & Content Creation

• Manage and maintain the company’s social media platforms (Instagram, Facebook, TikTok, etc.)

• Create engaging marketing content including photos, captions, promotional posts, and short-form video reels

• Plan and execute content calendars and marketing campaigns

• Assist in product launches, seasonal campaigns, and brand awareness activities

• Monitor social media performance, conversion and audience engagement

Customer Service & Communication

• Respond promptly to customer enquiries across social media, Shopee, WhatsApp, email, and website channels

• Handle customer feedback, complaints, and order-related issues professionally

• Provide product recommendations and support customers with purchasing enquiries

Administrative & Marketing Support

• Assist with sales reporting and campaign performance tracking

• Support general marketing and operational activities when required

• Coordinate with internal teams on stock availability, promotions, and fulfilment matters

Requirements

• Diploma or Degree in Marketing, Business, Communications, or related field

• Minimum 1–2 years of experience in e-commerce, sales, marketing, or related roles preferred

• Familiar with Shopee Seller Centre, e-commerce platforms (Wordpress/Shopify), and social media management

• Basic photography and video editing skills for content creation and reels

• Strong communication and interpersonal skills

• Self-motivated, organised, and able to multitask in a fast-paced environment

• Proficient in basic office applications (Excel, email, CRM/ERP systems)

• Proficient in Canva, CapCut, or similar content creation tools is an advantage

• Experience in FMCG, food, or retail industry is a plus

Preferred Qualities

• Creative mindset with good understanding of social media trends

• Sales-driven and customer-oriented personality

• Comfortable appearing in or creating video content

• Able to work independently and take initiative

Eligibility

• Only Singapore Citizens or Permanent Residents may apply