Description
Ergoworks Singapore is seeking a results-driven Sales & Marketing Manager to take ownership of the company’s sales and marketing strategy across retail, e-commerce, and B2B channels. This role requires a strategic thinker who can also execute with precision, ensuring revenue growth, market relevance, and brand elevation.
Key Responsibilities:
Sales Leadership & Channel Management
Lead and oversee all sales activities across retail, e-commerce, and B2B commercial project channels.
Collaborate closely with the Retail Sales Manager, E-commerce Lead, and B2B Project Sales Team to define channel strategies, KPIs, and growth plans.
Identify new market opportunities, strategic partnerships, and business expansion initiatives.
Monitor sales performance, track KPIs, and implement corrective actions to ensure revenue targets are met or exceeded.
Coach and mentor channel teams to enhance productivity, customer engagement, and conversion rates.
Marketing Strategy & Execution
Develop and implement integrated marketing strategies that align with company objectives and omnichannel sales goals.
Work closely with internal marketing teams and external vendors to execute impactful digital marketing campaigns across social media, paid media, email marketing, and other relevant platforms.
Analyse marketing campaign performance to optimize ROI and brand visibility.
Ensure consistent brand messaging and positioning across all customer touchpoints.
Product Development & Market Alignment
Collaborate with product development teams to ensure new products meet market trends, customer preferences, and brand standards.
Provide actionable market insights to inform product design, pricing strategies, and launch plans.
Conduct competitor analysis and consumer research to guide product innovation and sales positioning.
Strategic Planning & Reporting
Provide regular reports and insights to senior management on sales performance, marketing effectiveness, and market trends.
Develop actionable strategies to improve sales efficiency, reduce costs, and maximize ROI.
Contribute to long-term business planning, ensuring that sales and marketing initiatives align with Ergoworks’ growth trajectory.
Qualifications & Experience
Minimum Bachelor’s Degree in Marketing, Business Management, Digital Marketing or a related field
Minimum 5 years of experience in sales and marketing management, ideally within consumer goods, home or office furniture, or related industries.
Proven expertise in omnichannel sales, digital marketing, B2B commercial projects, and integrated marketing strategies.
Strong leadership and team management skills with the ability to drive results and mentor teams.
Excellent analytical, strategic thinking, project management, and communication skills.
Knowledge of market research, trend analysis, and product development processes.