Sales & Marketing Specialist (TikTok, XHS, LinkedIn&eCommerce) $3-5k

About the role

The ideal candidate will play an integral role in building the brand through greater recognition and wider distribution of the product. This includes expanding and deepening the customer base through both digital and traditional channels. Digital marketing scope includes AEO, SEM, SEO, EDMs, short-form video content, live streaming, and regular engagement across social media platforms such as TikTok and Xiao Hong Shu. Graphic and creative design skills will be a strong advantage.

Key responsibilities

• Set up, scale and optimise performance of digital marketing campaigns from end-to-end across Singapore and regional markets, especially on Paid Social (Facebook, Instagram, TikTok, LinkedIn) and search engines
• Closely monitor day-to-day performance and optimise campaigns to meet sales, conversion, and ROAS targets
• Create and manage EDMs and automated email campaign flows, including copywriting and digital asset creation
• Develop and execute short-form video content (TikTok, Instagram Reels, XHS) including scripting, filming, and editing
• Plan and host live streaming sessions on platforms such as TikTok, Shopee, and Lazada to drive engagement and sales
• Build and manage UGC (User-Generated Content) by encouraging customer reviews, testimonials, and real-life product experiences (online and offline)
• Engage customers through social media, in-store interactions, and activations to strengthen brand loyalty and trust
• Manage and optimise eCommerce platforms including Amazon, Shopee, and Lazada (product listings, campaigns, performance tracking and orders fulfilment)
• Plan and execute key platform campaigns (e.g. 9.9, 11.11, 12.12)
• Initiate, organise and coordinate advertising campaigns involving new product launches, KOLs, influencers, and brand collaborations

About you

• Diploma or Bachelor's degree in Marketing, Digital Media, or related field
• Minimum 3+ years of marketing experience, including digital marketing
• Hands-on experience in TikTok/XHS content creation, video filming, or live streaming is highly preferred
• Familiar with Google Tag Manager, Google Analytics, Google Ads, Paid Social advertising (Facebook Ads, TikTok Ads); experience with Klaviyo is required
• Experience managing eCommerce platforms (Amazon, Shopee, Lazada, Shopify, etc.) is an advantage
• Strong understanding of content trends, social media engagement, and digital storytelling
• Comfortable being on camera for content creation or live sessions
• Proactive, strong team player with excellent written and verbal communication

About us

Our client is an established Tea company seeking for talented individuals to join them.