Sales & Merchandising Executive

Sales & Merchandising Executive

Role Overview

Responsible for achieving assigned sales targets, servicing retail accounts, maintaining merchandising standards and supporting new business development under the guidance of the Sales & Marketing Manager.

Key Responsibilities

1. Sales and Customer Relationships

• Manage assigned accounts and maintain good relationships with buyers, store managers and retail staff.


• Recommend suitable products, secure orders and follow up on replenishment to achieve assigned sales targets.


• Introduce new products and support product listings and promotions.


• Discuss pricing and promotions within approved guidelines and obtain approval for exceptions.

2. Store Visits and Merchandising

• Complete scheduled store visits and submit accurate visit records and photographs.


• Ensure products are neatly displayed, correctly priced and supported by current promotional materials.


• Check stock availability and follow up on replenishment.


• Identify slow-moving, damaged or ageing stock and report it for action.


• Seek opportunities for better shelf positioning and additional display space.


• Coordinate approved stock transfers, exchanges and returns with the relevant teams.

3. New Business Support

• Identify potential customers, retail outlets and sales opportunities.


• Make initial contact, introduce the company’s products and arrange meetings where appropriate.


• Prepare quotations and product information using approved prices and materials.


• Follow up on prospects and proposals with the manager’s guidance.


• Maintain an updated record of prospects, discussions and next steps.

4. Product Demonstrations and Events

• Learn the product range and explain product features and benefits confidently.


• Demonstrate products and provide basic product briefings to retail staff.


• Assist with roadshows, exhibitions, workshops and promotional activities.


• Support event preparation, setup, selling, stock handling and dismantling.


• Keep accurate records of event stock and sales in accordance with company procedures.

5. Customer Service and Coordination

• Respond promptly to routine customer enquiries and follow up on outstanding matters.


• Coordinate orders, deliveries and customer requests with internal teams.


• Assist finance with payment reminders and overdue account follow-up when required.


• Escalate significant complaints, payment concerns and requests beyond approved authority.

6. Reporting and Professional Conduct

• Submit timely sales, store visit, prospect and event updates.


• Report competitor activities, customer feedback and sales opportunities.


• Follow company procedures on pricing, stock handling and confidential information.


• Represent Lancashire Marketing professionally and protect its reputation.


• Carry out other duties reasonably related to the role as assigned.

Essential Skills and Attributes

• Good communication and customer service skills.


• Confidence in selling and demonstrating products.


• Ability to organise store visits and follow up consistently.


• Attention to stock accuracy and display presentation.


• Initiative, accountability and willingness to learn.


• Basic Microsoft Office skills and ability to use company systems, Microsoft Teams and WhatsApp Business.

Working Requirements

Regular travel to stores and customer premises, hands-on merchandising and support for scheduled evening, weekend or public holiday events when required.

Key Performance Areas

• Achievement of assigned sales targets.


• Store visit completion and follow-up.


• Merchandising standards and stock replenishment.


• New sales leads and follow-up.


• Customer service, reporting accuracy and teamwork.