Search Engine Optimization Specialist

We are seeking a talented SEO & SEM Specialist. This is not a generic marketing role; we need a specialist with a strong focus on Off-Page SEO strategies to build our domain authority, coupled with the technical expertise to manage profitable Google Ads campaigns.

You will also utilize your copywriting skills to craft high-converting ad copy and persuasive outreach emails for link-building campaigns. You will be working for a marketing agency managing multiple SEO clients.

1. Off-Page SEO & Link Building (Primary Focus)

• Develop and execute a robust off-page SEO strategy to increase Domain Authority (DA) and organic rankings.


• Conduct high-quality link prospecting and vetting to ensure backlink quality.


• Manage outreach campaigns for guest posting, digital PR, and broken link building.


• Analyze competitor backlink profiles to identify gaps and opportunities.


• Monitor and disavow toxic backlinks to maintain site health.

2. Google Ads Management (SEM)

• Manage end-to-end Google Ads campaigns (Search, Display, and Retargeting).


• Conduct deep keyword research to identify high-intent, cost-effective search terms.


• Manage bidding strategies and budgets to maximize ROAS (Return on Ad Spend).


• Continuously A/B test campaign settings, audiences, and landing pages.

3. Copywriting & Content

• Write compelling, high-converting text for Google Ads (headlines and descriptions).


• Craft persuasive, personalized outreach emails for off-page SEO efforts.


• Collaborate on landing page copy to ensure message consistency and improve Quality Score.

4. Analytics & Reporting

• Track and report on key metrics using Google Analytics (GA4), Google Search Console, and SEO tools (e.g., Ahrefs, Semrush).


• Provide actionable insights based on data to pivot strategies as needed.

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  Experience: 2 years of proven experience in SEO and SEM/PPC management.


• 
  Off-Page Expertise: Strong portfolio or case studies demonstrating successful link-building campaigns and authority growth.


• 
  Google Ads Proficiency: Certified in Google Ads or demonstrable experience managing monthly budgets


• 
  Copywriting Chops: Excellent command of written English with the ability to write persuasive ad copy and professional outreach emails.


• 
  Tool Stack: Proficiency with SEO tools (Ahrefs, Semrush, Moz, or Majestic) and Google Marketing Platform (GA4, GTM).


• 
  Analytical Mindset: Ability to interpret data and translate it into actionable marketing decisions.