SEM Campaign Specialist
Oneness M&C Pte Ltd
Description
About the role
We are looking for an SEM Campaign Specialist with solid hands-on experience in Google Ads. You will be responsible for building, maintaining and improving paid search campaigns for different business objectives while working closely with clients to ensure campaign strategies reflect their actual needs.
Key responsibilities
Set up and manage paid search campaigns across Google Ads
Carry out keyword research and develop keyword structures based on search intent, relevance and client objectives
Review search terms regularly and refine keyword targeting and negative keyword lists
Manage campaign budgets, bids, match types, ad groups and other account settings
Write and test search ad copy to improve relevance and campaign response
Monitor key account indicators including impressions, clicks, conversions, CPC, CTR and conversion costs
Identify underperforming areas and make ongoing changes to improve campaign efficiency
Review landing page relevance and highlight opportunities that may improve conversion performance
Produce campaign reports and explain important findings and recommendations to clients
Join client discussions to understand campaign goals, changing priorities and performance concerns
About you
Hands-on SEM / Google Ads experience is mandatory
Strong understanding of paid search fundamentals, including keyword strategy, bidding, campaign structure and optimisation
Comfortable working with campaign reports and performance data
Able to troubleshoot campaign performance and recommend appropriate improvements
Good communication skills and confidence dealing directly with clients
Detail-oriented and able to manage campaign changes accurately
Understanding of SEO and organic search principles is preferred
Experience handling multiple client accounts in a digital marketing agency is an advantage