SEM Specialist (SEM/PPC)
FirstCom Academy
Description
As Singapore’s leading digital skills training provider, FirstCom Academy empowers individuals and businesses to thrive in a digital-first world. As our SEM Specialist, you’ll play a pivotal role in driving high-quality leads and measurable ROI through strategic campaign management across Google Ads and other key platforms. You’ll have the opportunity to manage significant ad budgets, craft data-driven strategies, and continuously optimise campaigns that directly impact our business growth and learner success. At FirstCom Academy , you won’t just be running ads — you’ll be shaping the way thousands discover life-changing skills and training opportunities. If you’re passionate about performance marketing and want to make a tangible difference in a vibrant, fast-growing organisation, this is the role for you.
Benefits & Location:
Working Location: 158 Kallang Way, #03-05 Performance Building, Singapore 349245
Working Hours: Monday - Friday (9:00am - 6:00pm)
Position Type: Full-Time Permanent Position (Basic + Performance Bonuses + ALs + Medical and Dental Benefits)
Responsibilities
Plan, execute, and optimize paid media campaigns across Google Ads (PPC, GDN, YouTube Video Campaigns).
Manage monthly advertising budgets and ensure cost efficiency with measurable ROI.
Conduct keyword research and write compelling ad copies.
Perform A/B testing on creatives, landing pages, and targeting strategies.
Monitor daily campaign performance and adjust bidding strategies.
Generate weekly/monthly reports on campaign KPIs (CTR, CPC, ROAS, Conversions).
Keep up to date with Google Ads features, policies, and industry trends.
Requirements
Diploma/Degree in Marketing, Business, or related discipline.
Minimum 2 years’ hands-on experience in SEM, PPC, and GDN campaigns.
Proven track record of managing sizeable ad budgets with strong results.
Proficient in Google Ads, Google Analytics, Tag Manager, and tracking tools.
Google Ads Certification will be an advantage.