Senior Brand Manager (Korea Market)

Job Summary

Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Senior Brand Manager (Korea Market) identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Korea via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Responsibilities

• Lead cross-functional teams to identify Korean consumers’ needs and translate insights into product packaging and formula recommendations for Research & Development and technical teams to win local consumers


• Design and execute consumer research initiatives to develop qualified brand concepts, benefits, and claims that address unmet needs in the Korean market


• Manage relationships with Korean local partners, stakeholders, and suppliers to drive P&G business initiatives and ensure alignment with market goals


• Direct creative agencies to develop culturally relevant communication ideas and oversee TV copy production tailored for Korean consumers


• Develop and deploy fit-for-use marketing toolkits, including copy, print materials, digital i-banners, social and eCommerce content, sampling trials, in-store activations, and demos, guiding the Korea delivery team for effective execution


• Coordinate with R&D and Consumer Research teams to qualify products and packaging through rigorous testing processes


• Craft and implement promotion and pricing strategies alongside customer and distributor trade terms in collaboration with the local trade team


• Collaborate with technical teams to optimize supply chain solutions that manage product costs within affordable levels

Role Requirements

• A Bachelor's/Master's Degree


• Business proficiency in the Korean language to effectively understand and engage with local consumers and market dynamics


• Strong market knowledge of Korea to develop brand equity and marketing strategies tailored to the Korea Market


• At least 1.5 years of experience working in the FMCG industry for the Korea market


• Forward-thinking, strategic, and courageous leadership skills


• Strengths in strategic and analytical thinking to drive innovation and brand growth


• Strong communication and team collaboration capabilities

About us

We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Neurobion, Sangobion, Vicks, Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit http://www.pg.com to know more.

Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.

We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.