Senior Campaign & E-commerce Executive

We are seeking a commercially driven Senior Campaign & E-commerce Executive to lead campaign execution for our established Singapore e-commerce brands, including FarEastFlora.com and Roses Only Singapore.

As the Senior Campaign & E-commerce Executive, you will oversee the rollout of monthly promotional campaigns and onsite merchandising for the Singapore market. Working closely with the leadership team, you will ensure promotional accuracy, strong onsite presentation, and seamless alignment across creative, operations, and customer service teams to drive revenue growth.

Responsibilities

• Develop and execute monthly and festive promotional campaigns across Shopify and assigned platforms.

• Conceptualise and implement promotional mechanics (discount codes, bundles, tiered promotions, gift-with-purchase).

• Oversee homepage banners, product collections, featured SKUs, and onsite merchandising strategy.

• Ensure pricing accuracy and campaign messaging comply with brand guidelines and Singapore market expectations.

• Prepare clear and commercially focused creative briefs for designers.

• Monitor campaign performance including revenue, conversion rate, AOV, and product mix.

• Analyse results and provide data-driven recommendations to improve future campaigns.

• Coordinate closely with Operations and Customer Service teams to ensure smooth campaign execution.

• Support peak-season campaigns (e.g. Chinese New Year, Valentine’s Day, Mother’s Day) and ensure readiness across teams.

• Continuously optimise onsite conversion, promotional presentation, and merchandising strategy.

Requirements

• Minimum Degree in Marketing, Business, E-commerce, or equivalent.

• Minimum 4 years of relevant experience in campaign management, e-commerce, or retail marketing in Singapore.

• Strong hands-on experience with Shopify backend and promotional setup.

• Strong understanding of Singapore consumer behaviour and retail promotional cycles.

• Strong commercial awareness with a conversion-driven mindset.

• Familiarity with Google Analytics / GA4.

• Excellent command of written and spoken English.

• Highly detail-oriented, organised, and able to operate independently in a fast-paced retail environment.

Interested applicants are invited to apply online with a comprehensive resume stating experience, qualification, current & expected salary via APPLY NOW.

We regret that only shortlisted candidates will be notified.