Senior Campaigns Manager

We’re looking for a Senior Campaigns Manager to lead the orchestration of campaigns across Ask & Embla and AMBI.

This role sits at the intersection of strategy, operations, and commercial performance, overseeing the full campaign lifecycle — from GTM planning and orchestration through to budget oversight, performance reviews, and continuous optimisation.

You will work closely with the Head of Marketing and cross-functional teams to ensure campaigns are well-planned, well-executed, and commercially grounded. This role requires someone who is comfortable navigating ambiguity, aligning stakeholders, and ensuring campaigns move forward with clarity and precision.

This is a senior individual contributor role suited for someone who enjoys both thinking strategically and operating with strong execution discipline.

GTM Planning & Campaign Orchestration

• Own the end-to-end GTM planning process across Ask & Embla and AMBI


• Ensure campaigns are properly sequenced, paced, and aligned with commercial priorities


• Act as the single source of truth for campaign timelines, launches, and key marketing moments


• Work closely with Project Management, Merchandising, Creative, and Marketing teams to coordinate campaign execution


• Ensure campaigns are fully briefed, operationally ready, and commercially grounded before launch

Campaign Strategy & Execution

• Co-own the campaign direction and audience focus alongside the Head of Marketing


• Coordinate campaign execution across creative, product launches, and marketing channels


• Ensure strategy, execution, and performance remain aligned throughout the campaign lifecycle


• Identify opportunities to improve campaign workflows and operational efficiency

Campaign Performance & Reporting

• Own the performance reviews for campaigns across launches, promotions, and sales moments


• Define KPIs upfront and ensure campaigns are evaluated against clear performance benchmarks


• Deliver monthly, quarterly, and annual campaign reviews, highlighting wins, misses, and key learningsFeed insights back into future GTM planning to continuously improve campaign effectiveness

Campaign Budgeting

• Manage campaign budgets across departments and track spend against approved allocations


• Monitor and report on Marketing Efficiency Ratio (MER) across campaigns


• Flag budget risks and performance concerns early

Operations & Team Coordination

• Manage the marketing calendar and campaign stand-ups, ensuring teams remain aligned on priorities


• Maintain the GTM deck and campaign calendar as the single source of truth


• Ensure campaign templates and reporting frameworks are consistently used across the team

Must-Haves

• 5+ years of experience in campaigns, growth, or performance marketing


• Experience managing multi-channel campaigns from planning through to post-mortem analysis


• Strong understanding of campaign budgeting and marketing performance metrics, including MER


• Experience delivering structured reporting and performance reviews to senior stakeholders


• Excellent cross-functional collaboration skills with the ability to align multiple teams


• Comfortable operating with autonomy and ownership in a fast-paced environment


• Strong analytical mindset with the ability to turn campaign data into actionable insights

Solid project management skills, able to manage multiple campaigns simultaneously

Nice to Have

• Experience working in e-commerce, retail, lifestyle, or fashion brands


• Familiarity with marketing analytics tools, CRM platforms, and campaign tracking frameworks


• Experience working across multiple brands or product lines


• Background in both brand and performance marketing


• Experience mentoring or guiding junior marketers

This role reports directly to the Head of Marketing and plays a key role in ensuring campaigns are strategically aligned, operationally strong, and commercially effective.

Who We Are:

Ask & Embla is a rapidly growing jewelry brand born from alternative subcultures shaped by punk, goth, and music movements. We're based in Singapore, with a collective following of more than 850,000 across our social media channels. Our growth continues with the launch of Ambi, our piercing-focused jewelry brand, which carries the same spirit of self-expression as Ask & Embla.

As e-commerce brands, we ship internationally to a diverse customer base, and we are proud to be one of the leading brands worldwide in the alternative jewelry space. We’re passionate about creating a company that brings out the best in everyone, where individuals love to work and grow as a team. That means constantly learning, building new things, staying flexible about how and where we work, and empowering each other to do the proudest work of our lives.

Ask & Embla and Ambi are led by an ex-Googler and ex-Amazonian, supported by dozens of team members across multiple countries. We’re building the foundation to expand into several business verticals beyond e-commerce, while continuing our operations to fulfil thousands of orders each month.

Ready to Join Us?

If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply!

Learn More about Ask & Embla and Ambi:

Website - https://askandembla.net/

https://ambi.ooo/

Instagram - https://www.instagram.com/askemblastore/

https://www.instagram.com/ambi.ooo/

Facebook - https://www.facebook.com/AskEmblastore/

https://www.facebook.com/ooo.ambi/

Pinterest - https://www.pinterest.com/askemblastore/

https://www.pinterest.com/ambijewelry/

TikTok - https://www.tiktok.com/@askandembla_official

https://www.tiktok.com/@ambi.ooo

Why Work With Us?

We learn and build fast together, united not only by the purpose and passion of creating beautiful, expressive, and sustainably made jewelry, but also by a community that celebrates freedom in self-expression. Everyone deserves to be fully themselves, and our jewelry designs are contemporary emblems that let them do so with pride.

Job Type:

Full-time

Expected hours: 40 per week

Benefits:

• Health insurance


• Paid time-off


• Employee discounts


• Professional development opportunities

Schedule:

• Day shift

Location:

• Singapore - 115 KING GEORGE'S AVENUE, Singapore 208561