Senior CRM & Digital Marketing Executive

We're on the hunt for a passionate and hands-on Senior CRM & Digital Marketing Executive to join a well-established premium lifestyle brand. This role puts you right at the heart of customer engagement — from building smarter CRM workflows to running impactful digital campaigns across local and regional markets.

Responsibilities:

• Support implementation, rollout, and maintenance of CRM systems across business and regional markets

• Maintain CRM SOPs, data integrity, and best practices across all markets

• Optimise CRM workflows covering lead acquisition, profiling, segmentation, campaign execution, and reporting

• Conduct regular CRM housekeeping including data cleansing and database maintenance

• Execute CRM campaigns including EDMs, WhatsApp, event invitations, and post-event follow-ups

• Ensure accurate lead capture and follow-up across events, walk-ins, and digital campaigns

• Support VIP engagement, customer gifting, and personalised client communications

• Generate monthly CRM reports and dashboards tracking campaign performance and database growth

• Analyse campaign data and provide actionable insights to management

• Execute digital campaigns across Meta and programmatic platforms

• Support website updates, landing pages, and digital asset coordination

• Coordinate with agencies for timely campaign execution and track digital performance metrics

Requirements:

• Degree or Diploma in Marketing, Mass Communications, Public Relations, or a related field

• Minimum 2 years of relevant experience in CRM and digital marketing

• Familiarity with CRM platforms such as HubSpot, Salesforce, or Microsoft Dynamics 365

• A dynamic team player with a creative mindset and proficiency in customer engagement strategies

EA License No: 19C9611

EA Personnel Reg No: R1433735 Teng Wei Mun (Celest)