Senior Digital Brand Marketing (Run/Train/Kids), Singapore (SEA&I)

WHO YOU’LL WORK WITH

This role reports to the Manager of Digital Brand Marketing for Southeast Asia & India (SEA&I) and sits within the SEA&I Digital Marketing team. It partners closely with Brand, Retail, Media, and Creative teams, as well as cross-functional groups across SEA&I and Asia Pacific & Latin America (APLA). You’ll also manage agencies and external partners.

WHO WE ARE LOOKING FOR

Nike is seeking a seasoned digital brand marketer with a passion for sport and culture, especially Running and Training. This individual thrives in a fast-paced, collaborative environment and brings strategic thinking, creativity, and data-driven insights to the table. They know how to craft disruptive digital strategies that connect authentically with athletes* and communities, balancing brand storytelling with business impact. The ideal candidate is agile, detail-oriented, and obsessed with delivering breakthrough experiences across Nike’s digital ecosystem.

Key Qualifications:

• Based in Singapore




• Minimum of 3 years of marketing experience, including significant exposure to digital/app marketing




• Bachelor’s degree in marketing, Communications, or related field.




• Proven ability to lead and execute high-impact marketing campaigns; sports-related experience is a plus




• Expertise in marketing analytics and creative planning, with a test-and-learn mindset

WHAT YOU’LL WORK ON

You’ll lead digital brand plans for Running, Training, and Nike Kids in SEA&I—creating bold ideas and orchestrating end-to-end digital experiences that ignite the brand and drive growth.

Core Responsibilities:

• Lead and integrate digital brand strategy for Running, Training, and Nike Kids, focusing on seasonal concepts, product marketing, and athlete moments




• Create compelling hooks to bring consumers on-platform to experience Nike products, stories, and communities




• Own the end-to-end execution of integrated digital marketing plans across Nike-owned platforms and digital partners—from brief to go-live




• Act as subject matter expert for Nike.com, Nike App, and key social platforms, leveraging capabilities to enhance brand experience




• Collaborate with cross-functional teams and external agencies to amplify brand moments and bring initiatives to life




• Stay ahead of industry, sport, and marketplace trends to inform plans and create authentic consumer connections