Senior Digital Executive (7 months contract)

We are looking for a Maternity Cover (June to December 2026) to join our team at McDonald’s Singapore. This is a great opportunity to experience working at one of the world’s most loved brands, while gaining exposure across teams and projects.

Who you are:

• You have at least 1.5 years of CRM experience and are comfortable learning new tools

• You enjoy working with cross‑functional teams and supporting product launches

• Organised and detail‑oriented, with the ability to keep projects on track

• Curious about digital, mobile apps and customer engagement

• A clear communicator who collaborates well and follows through on priorities

What’s in it for you?

• Be among the first to test new features rolled out in McDonald’s Singapore

• Gain exposure across all levels of the organisation, from your team members in Singapore to the global stage

• Work in a company with a winning culture, where you can broaden your skills and make a tangible impact on strategic initiatives

Key Responsibilities

1. Customer Relationship Management (CRM) Communication

   • Coordinate with agencies to ensure CRM communications go live to our targeted Member Base

   • Ensure that Personalised Deals & Rewards are running as per plan

   • Conduct Member Insights Analysis on a monthly basis

2. Campaign support for McDonald’s campaigns

   • Ensure 1PD Audiences are flowing to paid media campaigns

   • Maintain hygiene for BAU campaigns

Requirements

We are looking for someone who:

• Has basic SQL knowledge and is able to learn CRM platforms and organisation’s work tools (Microsoft Suite / Google Suite)

• Is a digital‑forward thinker who is customer‑focused

• Has exposure and interest in mobile app and tech

• Is highly organized, detail‑oriented and able to manage multiple projects while adhering to timelines

• Possesses strong communication skills to act as a liaison and work effectively with teams

• Takes initiative to work independently on day‑to‑day priorities and follow up closely with cross‑functional teams

• Thrives in a dynamic, fast‑paced environment and adapts to changing needs

• Has a minimum of 2 years of relevant CRM experience

If this sounds like you, we would love to hear from you. Please note that only shortlisted candidates will be contacted.