Senior Digital Marketing Executive (Ecommerce/Electronic Retail)

Senior E-commerce Sales
Location: Tai Seng
Working Day: 5 days
Salary : $5,000- $7,500

Key Responsibilities

1. Sales Target Delivery

• Take ownership of assigned annual and quarterly e-commerce sales targets (GMV, revenue, and profitability)

• Translate overall targets into actionable platform, category, and monthly execution plans

• Monitor sales performance continuously and implement corrective actions to ensure target achievement

2. E-commerce Growth Strategy

• Develop and execute end-to-end e-commerce growth strategies across key platforms (e.g. Shopee, Lazada, Amazon, TikTok Shop)

• Optimize the full funnel performance (traffic, conversion, and average order value) to drive sustainable growth

• Plan and execute major campaign strategies (e.g. mega sales, seasonal promotions, platform campaigns)

3. Platform & Channel Management

• Manage overall performance across e-commerce platforms, ensuring optimal allocation of resources (advertising, promotions, and traffic investment)

• Optimize product assortment, pricing, and promotional strategies to maximize revenue and margin

• Maintain strong working relationships with platform partners and key account managers

4. Market & Competitive Analysis

• Monitor market trends, consumer behavior, and competitor activities

• Identify growth opportunities including new platforms, categories, or markets

• Adjust strategies proactively based on market dynamics

5. Data-Driven Performance Management

• Track and analyze key performance metrics (GMV, margin, ROAS, conversion rate, etc.)

• Conduct sales forecasting, performance tracking, and risk analysis

• Provide regular business performance reports and actionable insights

6. Cross-Functional Collaboration

• Work closely with marketing, supply chain, and logistics teams to ensure smooth execution of sales plans

• Align inventory, promotional activities, and sales strategies to maximize efficiency

• Coordinate with external partners such as agencies and service providers

• (If applicable) provide guidance to execution/operation team members

Requirements

• Proven experience in e-commerce sales, platform management, or digital commerce roles

• Strong track record of delivering sales targets and driving revenue growth

• Experience with major e-commerce platforms (Shopee / Lazada / Amazon / TikTok Shop or similar)
  
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