Senior Digital Marketing Executive (ID: 709292)

Brief Summary:

Join a dynamic team to spearhead digital marketing initiatives and website management that enhance user experiences and drive campaign performance. This role offers the opportunity to lead projects and contribute to a data-driven marketing strategy across regional platforms.

Responsibilities:

• Develop and manage the website strategy for both new and existing content to optimize user experience and site performance.

• Lead all phases of digital marketing campaigns from conception through execution, including performance measurement.

• Oversee website management and content creation, ensuring fulfillment of content requests for designated regions.

• Collaborate with the Marketing Communications team and digital partners to coordinate integrated web and social content campaigns.

• Support region-wide SEO/AEO/GEO strategies and drive content creation to elevate visibility and rankings.

• Generate actionable insights from marketing initiatives using tools like GA4 and LiveChat to support data-driven decision-making.

• Manage and optimize analytics dashboards to facilitate informed business intelligence for leadership.

• Assist in the management of email marketing campaigns and customer relationship management processes.

• Maintain adherence to budget allocations for marketing expenses and keep accurate records of financial transactions.

• Take on additional tasks as assigned to support departmental objectives.

Requirements:

• Minimum 2 years of digital marketing experience across multiple international markets, with a focus on scaling campaigns while balancing regional nuances and brand consistency.

• Proficiency with CMS platforms, analytics tools, and marketing automation systems.

• Strong analytical skills with the ability to recognize trends and translate data insights into actionable strategies.

• Proven capability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced setting.

• Excellent written and verbal communication skills.

• Detail-oriented with strong organizational skills and a proactive work ethic.

• Ability to work independently and demonstrate resilience in a fast-changing environment.