Senior Digital Marketing Executive

1. Strategic Marketing & Campaign Management

• Develop and implement integrated marketing strategies across digital platforms such as Google, YouTube, TikTok, Facebook and Instagram.

• Plan and execute multi-channel campaigns, including landing pages, email marketing, content marketing, and remarketing initiatives.

• Manage paid advertising efforts, including SEM and influencer marketing, aligned with clinic services and seasonal health trends.

• Maintain brand consistency across all marketing materials and advertising channels.

• Collaborate with SEO teams to ensure alignment with search strategies and guide website development to optimize user experience and conversions.

2. Content Creation & Social Media Management

• Create, schedule, and manage engaging content for social media platforms (Google, YouTube, TikTok, Facebook & Instagram).

• Work closely with designers to produce high-quality marketing assets.

• Draft and publish social media posts, blog articles, and press releases aligned with marketing objectives.

• Produce and edit videos for campaigns, social media, and events.

3. Marketing Campaigns & Promotions

• Act as a liaison between internal departments and external vendors/partners to ensure smooth and timely campaign execution.

• Conceptualize and implement promotional activities and marketing activations to drive clinic awareness and sales.

4. Reporting & Performance Analysis

• Set up marketing analytics and tracking tools to evaluate campaign effectiveness.

• Analyze key performance metrics, report on campaign ROI, and recommend data-driven optimizations.

5. Additional Responsibilities

• Support marketing initiatives for new clinic openings in Singapore.

• Support public relations efforts, media features, and maintain media relations.

• Assist with ad hoc marketing duties and contribute to overall brand strategy.