Senior Digital Marketing Executive

About Ma Kuang TCM Healthcare Group

Established in Singapore, Ma Kuang TCM Healthcare Group is a trusted and well-established provider of Traditional Chinese Medicine, with a strong regional presence across Singapore, Taiwan, Malaysia, and China. We are committed to holistic healthcare by combining time-honoured TCM practices with modern healthcare standards. Our services include acupuncture, tuina therapy, internal medicine, and women’s health, delivered by a dedicated team of professionals focused on patient well-being.

We are seeking a proactive, detail-oriented Senior Marketing Executive. The ideal candidate will have strong and solid understanding of marketing skills. At Ma Kuang, our core recruitment philosophy is to hire the right person, join us today!

1. Strategic Marketing & Campaign Management

• Develop and implement integrated marketing strategies across digital platforms such as Google, YouTube, TikTok, Facebook and Instagram.

• Plan and execute multi-channel campaigns, including landing pages, email marketing, content marketing, and remarketing initiatives.

• Manage paid advertising efforts, including SEM and influencer marketing, aligned with clinic services and seasonal health trends.

• Maintain brand consistency across all marketing materials and advertising channels.

• Collaborate with SEO teams to ensure alignment with search strategies and guide website development to optimize user experience and conversions.

2. Content Creation & Social Media Management

• Create, schedule, and manage engaging content for social media platforms (Google, YouTube, TikTok, Facebook & Instagram).

• Work closely with designers to produce high-quality marketing assets.

• Draft and publish social media posts, blog articles, and press releases aligned with marketing objectives.

• Produce and edit videos for campaigns, social media, and events.

3. Marketing Campaigns & Promotions

• Act as a liaison between internal departments and external vendors/partners to ensure smooth and timely campaign execution.

• Conceptualize and implement promotional activities and marketing activations to drive clinic awareness and sales.

4. Reporting & Performance Analysis

• Set up marketing analytics and tracking tools to evaluate campaign effectiveness.

• Analyze key performance metrics, report on campaign ROI, and recommend data-driven optimizations.

5. Additional Responsibilities

• Support marketing initiatives for new clinic openings in Singapore.

• Support public relations efforts, media features, and maintain media relations.

• Assist with ad hoc marketing duties and contribute to overall brand strategy.