Senior Digital Marketing Executive
People Profilers
Description
We are seeking a proactive and creative Senior Digital Marketing Executive to join our growing team. The ideal candidate has solid hands-on experience in campaign execution and a strong understanding of full-funnel marketing. You will play a key role in driving brand visibility, lead generation, and customer engagement across digital and offline platforms.
Responsibilities
Plan and execute marketing campaigns and branding initiatives to enhance vehicle usage and overall brand positioning
Monitor key performance metrics (CTR, CPA, ROAS, conversions) and deliver data-driven insights for continuous improvement
Manage and develop social media content calendars to strengthen brand presence and engagement
Build and execute email marketing campaigns, including segmentation, automation workflows, and performance reporting using platforms such as Mailchimp and SendGrid
Maintain and update website content via CMS platforms (e.g., WordPress), ensuring SEO best practices
Explore and implement remarketing and retargeting strategies to drive customer acquisition and retention
Work closely with internal teams including sales, after-sales support, and operations to ensure marketing activities support business goals
Requirements
Minimum 2 years of hands-on experience in marketing campaign execution
Strong understanding of 360° marketing strategies, including SEO/SEM, social media, email marketing, content marketing, and offline channels
Excellent written, visual, and interpersonal communication skills
Data-driven mindset with experience in Google Analytics, Meta Business Suite, and other marketing tools
Ability to manage multiple tasks, work independently, and thrive in a fast-paced environment
Basic design skills with tools such as Canva or Adobe Illustrator will be an advantage
Experience in the commercial vehicle or automotive industry will be a strong plus
Please kindly send in your updated CV to candy.lim@peopleprofilers.com.
Your interest will be treated in strict confidence.
People Profilers Pte Ltd
DID: 6950 9738
http://www.peopleprofilers.com
Lim Yi Tian, Candy
EA License No. 02C4944
Registration No. R1109829