Senior Digital Marketing Executive
Sincere Watch
Description
About the role:
We are seeking a proactive and strategic Senior Digital Marketing Executive to own, drive, and execute end-to-end digital marketing strategies for Sincere Fine Watches and Sincerewatch.com.
This role will focus on e-commerce and corporate website management, data analytics, weekly and monthly performance reporting, social media oversight, and targeted campaign optimization. As a brand custodian, the candidate will maintain online tone and aesthetics, craft SEO-optimized content, identify high-growth digital markets to drive online-to-offline sales, and supervise online customer inquiries while supporting broader marketing initiatives and events.
The ideal candidate should be an analytical marketer and strong communicator, skilled in stakeholder management, copywriting, and leveraging data-driven insights in a fast-paced retail environment.
Responsibilities:
Own, drive and implement digital marketing plans and strategy for Sincere Fine Watches and Sincerewatch.com.
Develop, maintain, enhance and management of Sincere e-commerce and corporate website.
Google traffic data analysis and weekly reporting (internal)
Google traffic data analysis and monthly reporting (external parties such as brands)
Manage all social media platform, with daily posts on Instagram, as well as specific social media campaigns.
Review and analysis of campaign data and generation of insights to provide recommendations that optimize campaign performance.
Coach and supervise marketing executive on enquiries online.
Identify key online markets to tap on and propose ideas to drive sales from online to offline stores.
Act as a brand custodian, managing the look and feel of online communications, along with tone of voice.
Skilled in copywriting, producing informative and effective search engine optimized copy for the website, product campaigns and external blog postings.
Liaise and work closely with Partners, Vendors, and internal stakeholders.
Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt
Participate in the execution of other marketing activities such as events.
Any other ad-hoc duties as assigned.
Requirements:
Degree/Diploma in Marketing, Mass Communications or Public Relations.
Minimum 3 years of experience in a similar capacity.
Good knowledge on digital media tools.
A dynamic and committed team player who is creative, resourceful and possesses a flair for writing.
Self-starter who is results-oriented and driven to deliver within allocated timelines and budgets.