Senior Digital Marketing Executive (Site Ops)

Key responsibilities:

• Direct ownership of front-end execution for Uniqlo.com, including planning, briefing in creative requirements and implementing site banners and high-quality landing pages.


• Utilize HTML and CSS to build, test and deploy responsive landing pages without reliance of external agencies.


• Incorporate basic UX/UI principles into designs to improve user engagement and customer experience.


• Act as a technical and strategic mentor to the Site. Elevate the team’s capabilities in data analysis, segmentation and automation to drive a culture of high performance and precision.


• Manage internal & external stakeholders. Influence & work effectively across functions to achieve shared goals – Product marketing, Store Operations, Products and Visual Merchandising team.


• Develop strong relationship with Global Headquarters to push forward with locally driven initiatives.


• Present site plans on a weekly basis to senior management for approval.


• Ensure site ops is optimised for SEO and SEM through intuitive use of metadata and taxonomy (Metrics: YoY sessions for SEO, SEM).


• Strictly adhere to online creative guidelines, build, enhance and translate our brand identity to digestible consumer facing content.


• Support Global headquarters and technical teams on website project rollouts


• Analyse, review & reporting of website traffic, engagement & revenue


• Partner with the CRM team to design data-driven customer journeys, defining segmentation logic to unlock higher customer basket size and LTV.


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Requirements:

• 3+ years in a fast-paced E-Commerce or Digital Marketing role. Background in FMCG, apparel and retail a plus.


• Hands on experience in building webpages. HTML and a strong executor who loves UQ. Proficiency in HTML, and CSS. You must be comfortable building pages without agency support. Familiar of CRM is a plus.


• Digital Marketing fluency: You should know how Paid Media, CRM and Social Media work together to drive growth and an omnichannel presence.


• Excellent communications skills and analytical ability.


• Strong analytical skills and ability to interpret campaign data.


• Strong knowledge of tracking tools such as Google Analytics.


• Multi-tasker who can manage multiple projects simultaneously with strong project management capabilities in a fast-paced environment.


• Strong outcome-based, result-oriented mindset


• Resourceful with problem solving attitude, and an affinity to challenge status quo and find solutions within operating constraints.


• Team player with a can-do attitude who enjoy working in a fast-paced environment


• Excellent communication and collaboration skills, with the ability to work cross-functionally and with external partners.


• Highly driven, go-getter, with an obsession to deliver results and the best omnichannel customer experience through digital marketing.


• Owner’s mentality, where you treat the site and our customer base as your own business. You proactively seek out opportunities to expand scope and drive value rather than waiting for instructions.


• Microsoft software [Excel, PowerPoint, Word], Google Analytics.