Senior Digital Marketing Executive

We are looking for a results-driven and strategically minded Senior Digital Marketing Executive to lead and execute our digital marketing efforts. This is a key role in shaping our online presence, driving lead generation, and supporting overall brand growth.

The ideal candidate will have hands-on experience in building company websites, implementing SEO/SEM strategies, and managing Meta (Facebook/Instagram) advertising campaigns.

Responsibilities:

Website Development & Management

• Lead the planning, development, and performance optimization of the company website to ensure an engaging and user-friendly experience for prospective clients and partners.


• Collaborate with internal teams to manage updates and content refreshes.


• Develop and lead marketing strategy to grow brand awareness, generate qualified leads, and support student placement goals across digital and offline channels.

SEO/SEM Strategy

• Implement on-page and off-page SEO strategies to improve organic search rankings and increase website traffic.


• Plan, execute, and optimize paid search campaigns (Google Ads) to drive qualified leads.

Meta (Facebook/Instagram) Advertising

• Manage targeted social media campaigns.

Campaign Planning & Execution

• Develop integrated digital marketing campaigns

Analytics & Reporting

• Track performance metrics using Google Analytics, Meta Ads Manager, and other marketing tools.


• Provide monthly reports with insights and recommendations for improvement.

Content & Communication Support

• Support the development of student-focused content, including posts & video, email newsletters, and landing pages.


• Ensure consistent brand messaging across all digital channels.

Requirements:

• Bachelor’s degree in marketing, communications, or a related field.


• Minimum 2 years of experience in digital marketing, preferably in education sector.


• Strong strategic planning and execution skills in both digital and offline marketing.


• Proficiency in digital tools such as Google Ads, Meta Ads Manager, SEO/SEM platforms and WordPress.


• Self-motivated, results-driven, and comfortable working in a fast-paced environment.

Language Skills:

Bilingual proficiency in English and Chinese (Mandarin) is required in order to communicate effectively with key clients and stakeholders, as well as to create marketing content tailored for Chinese-speaking markets.

We regret that only shortlisted candidates will be notified.