Senior / Digital Marketing Specialist, Southeast Asia & Australia

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Reporting directly to Assistant Marketing and Communications Manager, Southeast Asia and Australia, the Senior Digital Marketing Specialist builds and maximizes the FENDI brand presence in the digital field to drive traffic to the Fendi online business and retail network.

This position calls for a digital marketing advocate who can develop strong and sound digital communications strategies vs competitors. As a key contributor to the success of the fast-growing Fendi business, the ideal candidate is someone digital savvy who can articulate and execute a strategy for paid marketing efforts which include both performance and branding campaigns, accelerating Fendi’s growth, visibility and innovation within digital channels.

Main Responsibilities

Responsibilities include but are not limited to the following:

DIGITAL MARKETING

• Work closely with agencies to develop seasonal campaign briefs with the aim of optimizing ad campaigns and maximizing ROIs across multiple platforms including Google and Meta


• Plan and maintain digital marketing calendar aligning with the marketing and communication calendar


• Work closely with agencies to develop seasonal campaign briefs with the aim of optimizing ad campaigns and maximizing ROIs across multiple platforms including Google and Meta


• Monitor and analyze campaign performance to provide insights and recommendations for future campaign planning and KPIs setting


• Proactively monitor competitors’ campaigns


• Plan and execute digital content on owned social media platform


• Prepare regular and ad-hoc social media reports


• Manage the performance campaigns to drive and support the eCommerce business

DIGITAL INNOVATION AND CONTENT MANAGEMENT

• Keep up with industry trends and on-going innovation to explore opportunities on digital and social media platforms.


• Develop digital action plans to capture consumers; tourists, and locals residing within SEA and AU markets.

Job Requirements

• Bachelor’s degree


• 3 years of related experience in digital marketing or e-commerce in retail industry


• Previous experience in luxury brands handling the diverse SEA & AU markets and e-commerce capability a plus


• Strong knowledge of digital marketing tools and platforms including Google, Facebook, Instagram and TikTok


• Proven track record in driving performance campaigns for e-commerce


• Good team player with a positive outlook


• Strong communication, interpersonal and project completion dedication


• Self-motivated, results-oriented, performance driven and able to work under pressure with tight deadlines


• Able to work independently and collaboratively with cross functional teams