Senior E-Commerce Executive

Ma Kuang TCM Healthcare Group

Established in Singapore, Ma Kuang TCM Healthcare Group is a trusted and well-established provider of Traditional Chinese Medicine, with a strong regional presence across Singapore, Taiwan, Malaysia, and China. We integrate time-honoured TCM practices with modern healthcare standards to support holistic patient care across our clinics and corporate operations.

We are seeking a Senior E-Commerce Executive to strengthen our online presence and drive sales across key e-commerce platforms. This role is responsible for managing end-to-end e-commerce operations, optimising product visibility, executing digital marketing initiatives, and ensuring a seamless customer experience from order placement to fulfilment.

Key Responsibilities:

• Develop and implement effective sales strategies to boost product visibility and revenue on Shopee and Lazada.

• Monitor key performance indicators (KPIs), analyze trends, and run online promotions to maximize exposure and sales.

• Provide responsive and professional customer support through e-commerce platforms.

• Oversee order processing, delivery, and return handling to ensure a smooth and efficient fulfilment process.

• Support the planning and execution of digital marketing campaigns including social media ads, email marketing, and paid ads (Google Ads, Facebook Ads, etc.).

• Analyze and report on campaign performance, working with the marketing team to optimize for higher engagement and ROI.

• Assist in managing the e-commerce website to enhance user experience and drive conversions.

• Compile and present regular performance reports covering sales, customer behavior, traffic, and campaign effectiveness.

• Coordinate with internal departments such as marketing, inventory, and customer service to align and execute online initiatives.

Requirements:

• Diploma in E-Commerce, Marketing, Business, or a related discipline.

• At least 2-3 years of hands-on experience in e-commerce operations, digital marketing, or online retail.

• Proficient in managing online marketplaces like Shopee and Lazada.

• Strong analytical skills with experience in digital tools such as Google Analytics, Google Ads, Facebook Ads, and SEO tools.

• Excellent communication and organizational skills with attention to detail.

• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.

• A collaborative team player who can work cross-functionally with various departments.

• Proficiency in English and Mandarin for work-related communication, including product information and customer support.