Description
Key responsibilities:
TikTok Shop & Live Commerce (Main PIC)
Own and drive TikTok Shop as a key revenue and growth channel.
Lead end-to-end planning and execution of TikTok Shop campaigns, including mega campaigns, launches, and always-on sales strategies.
Manage TikTok Shop operations: product listings, pricing, bundles, vouchers, affiliate setup, and campaign mechanics.
Work closely with KOLs, creators, and internal teams to plan and execute TikTok Live sessions and content that drives conversion.
Partner with marketing team on content direction to ensure strong “shoppertainment” storytelling and sales performance.
Monitor TikTok Shop performance (GMV, CVR, AOV, live conversion) and continuously optimise for growth.
Stay ahead of TikTok trends, platform tools, and best practices to drive innovation and competitive advantage.
E-Commerce & Marketplace Support (Shopee, Lazada, Brand.com)
Support execution across other e-commerce platforms when required.
Assist in campaign planning and execution across Shopee, Lazada, and OSIM Webshop.
Support mega campaigns, sale events to drive overall e-commerce performance.
Ensure accuracy and consistency across all platforms in terms of pricing, content, and promotions.
Campaign Planning & Commercial Execution
Support development of campaign mechanics, bundles, and promotional strategies aligned with sales targets.
Coordinate with internal stakeholders and external vendors to ensure smooth execution.
Ensure all campaigns are launched on time with accurate setup across platforms.
Additional Support
Support roadshows, events, and activation campaigns where required.
Assist in cross-channel initiatives to drive overall brand and sales performance.
What We Are Looking For:
Diploma/Degree in Marketing, Business, eCommerce, or related field.
2 to 4 years experience in E-commerce, with hands-on exposure to TikTok Shop or live commerce preferred.
Strong understanding of marketplace platforms (Shopee, Lazada, Tiktok).
Experience in campaign planning, promotions, and sales-driven execution.
Comfortable with data analysis and performance optimisation.
Proficient in Excel/Google Sheets; familiarity with TikTok Seller Center, Ads Manager, Meta Ads and digital marketing tools is a plus.
Proactive, commercially driven, and able to take ownership in a fast-paced environment.