Senior E-Commerce Marketing Executive

About the Role

We're looking for a hands-on Ecommerce Digital Marketer whose single most important job is simple: drive sales on our ecommerce platforms. You will own the full revenue funnel — from paid ads that bring traffic in, to the pricing, bundles, and promotions that convert browsers into buyers.

This is not a branding or content-only role. You will be measured on GMV, ROAS, and conversion rate. If you love seeing numbers go up and know how to make it happen with ads and offers, this role is for you.

Key Responsibilities

1. Paid Advertising (Traffic & Sales)

Plan, launch, and optimize paid campaigns across TikTok Ads (GMV Max / Product Shopping Ads), Meta Ads, and platform ads (Shopee Ads, Lazada Sponsored Solutions)

Manage monthly ad budgets with clear ROAS targets; scale winners, kill losers fast

Run A/B tests on creatives, audiences, and landing/product pages

Work with content team on ad creatives (short video, image, live-stream traffic)

2. Pricing, Bundles & Promotions

Own the promo calendar: double-date campaigns (9.9, 10.10, 11.11, 12.12), payday sales, flash deals, platform mega campaigns

Design product bundles, tiered discounts, gift-with-purchase, and vouchers to raise average order value (AOV)

Monitor competitor pricing and adjust our offers to stay attractive without killing margin

Coordinate with operations on stock levels before launching promos

3. Livestream Commerce Support

Design livestream-exclusive offers: flash prices, limited-quantity deals, live-only bundles, and voucher drops timed to peak viewership

Set pricing and promo mechanics before each stream (anchor price vs. live price, countdown deals, tiered unlocks e.g. "hit 500 viewers, price drops")

Coordinate with hosts/streamers on the offer rundown: what to push, in what order, at what price point

Run live traffic ads (e.g. TikTok LIVE Shopping Ads) to boost stream viewership during key selling windows

Review post-stream data (GPM, viewers, conversion, top SKUs) and refine offer mechanics for the next stream

4. Conversion & Store Optimization

Optimize product listings: titles, images, descriptions, reviews, ratings

Improve store conversion rate through better merchandising and offer placement

Set up and manage affiliate/influencer commissions where relevant (TikTok Affiliate)

5. Reporting & Analysis

Track and report weekly on GMV, ROAS, CPA, conversion rate, AOV, and margin impact of promos

Provide clear recommendations: what worked, what didn't, what we do next week

Key Performance Indicators (KPIs)

Monthly GMV / sales target achievement

Blended ROAS across paid channels

Store conversion rate and AOV growth

Promo campaign performance (uplift vs. baseline, margin protected)

Livestream performance: GPM (GMV per 1,000 views), live conversion rate, and stream-over-stream GMV growth

Requirements

2–4 years' hands-on experience in ecommerce performance marketing (TikTok Shop, Shopee, or Lazada strongly preferred)

Proven track record of hitting sales/ROAS targets — be ready to show numbers in the interview

Practical experience managing ad budgets of at least [SGD 10K+/month]

Strong grasp of pricing psychology, bundling, and promo mechanics in SEA marketplaces

Comfortable with data: can pull numbers, build a simple report, and explain what to do about it

Bilingual in English and Mandarin (our market and content are heavily Chinese-speaking)

Experience supporting live-commerce (TikTok LIVE / Shopee Live): offer planning, live pricing mechanics, or live traffic boosting

Willing to work around livestream schedules, including some evenings/weekends during major campaigns

Bonus: experience with affiliate programs or beauty/FMCG products

Who You Are

A doer, not just a planner — you launch fast, learn fast, and iterate

Commercially minded: you think in margin and profit, not just clicks and views

Self-driven; you don't wait to be told what to test next

Thrive in a fast-moving, target-driven environment

What We Offer

Base salary + sales-linked performance bonus

Real ownership of a revenue channel with direct visibility to leadership

Fast-growing brand portfolio with room to grow into a lead role

[Other benefits: EPF/CPF, medical, flexible arrangements, etc.]