Senior Ecommerce Executive/Assistant Ecommerce Manager

1.     Responsible for e-Commerce strategy & commercial
Growth across platforms (primarily Shopee, Lazada, TikTok & brand.com)

·        Drive revenue growth, new customers & orders,
higher AOV & conversion rate

·        Manage relationships with marketplace category
managers to drive GMV

2.     Drive Performance Marketing

·        Formulate and optimise platform on-site tools
(GMV Max, product ads, shop ads, affiliates, CPAS etc) for better ROI.

·        Support SEO & paid ad strategies (meta,
google, affiliates, etc) by clarifying audience insights.

·        Perform audience segmentation across different
brands.

·        Work with brand team to perfect on-site content (SIS
& PDP).

3.     Study online customer insights

·        Identified core customer motivations online to
support product story telling.

·        Refine product USPs to improve clarity and
conversion.

·        Customer intent, and brand positioning.

·        Improve social-to-site conversion.