Description
An established Singapore-based organization is seeking a Senior Email Marketing Executive to drive full-funnel email marketing and CRM performance across lead acquisition, nurturing, and conversion journeys.
This role is ideal for someone who thrives on data, automation, and conversion optimisation — and enjoys building scalable lifecycle marketing systems that directly impact revenue.
If you’re passionate about turning leads into loyal customers through personalised, segmented communication and intelligent automation, this role offers strong ownership and growth potential.
What You’ll Do
Own and execute full-funnel email strategies, including onboarding flows, remarketing campaigns, reactivation journeys, and alumni engagement.
Build, optimise, and maintain CRM automation workflows (segmentation, tagging, lead scoring, and logic mapping).
Manage the email marketing calendar in alignment with product launches, promotions, and event campaigns.
Write and optimise high-performing email subject lines and copy to improve open rates, CTR, and conversions.
Conduct structured A/B testing (creatives, messaging, CTAs, send times) to continuously improve campaign performance.
Collaborate cross-functionally with growth, design, and sales teams to align messaging and objectives.
Monitor key email KPIs (open rate, CTR, CVR, unsubscribe rate, revenue attribution) and provide weekly performance insights.
Maintain database hygiene, deliverability standards, and regulatory compliance.
Identify list growth and automation opportunities to scale lifecycle marketing efforts.
Stay updated on AI-driven marketing tools and automation best practices.
Tools & Platforms
CRM and marketing automation platforms (e.g., ActiveCampaign or similar)
Analytics tools (e.g., Google Analytics)
Project management and communication tools
AI tools for content testing and optimisation
Integration tools (e.g., Zapier)
What We’re Looking For
2–4 years of hands-on experience in email marketing, CRM, or lifecycle marketing.
Proven track record of improving email engagement metrics and driving revenue impact.
Strong understanding of segmentation, automation flows, and customer journey mapping.
Data-driven mindset with ability to interpret campaign performance and optimise accordingly.
Experience running structured A/B testing to improve results.
Strong copywriting skills with ability to tailor messaging for cold leads, nurtures, and reactivation campaigns.
Comfortable working in a fast-paced, collaborative environment.
Detail-oriented with strong ownership and execution discipline.
Bonus:
Familiarity with API integrations and marketing automation tools to streamline lead flows.
Why Join Us
Be part of a mission-driven organization focused on empowering career growth.
High-ownership role with real revenue impact.
Collaborative, growth-oriented and tech-forward environment.
Continuous learning and exposure to automation and AI-driven marketing strategies.