Senior Executive/Assistant Manager, Category Management
Sia Huat Pte Ltd
Description
Position Summary
The Senior Executive, Category Management is responsible for driving category growth through effective brand strategy, promotional planning, and product management across both physical retail stores and e-commerce channels. This role works closely with cross-functional teams to optimize product assortment, execute marketing initiatives, and support daily category operations to deliver sales and profitability objectives.
Key Responsibilities
Category & Brand Management:
Develop and execute category and brand strategies to achieve business growth and sales targets.
Plan and manage product assortments, pricing, promotional calendars, and product launches.
Monitor category performance, sales trends, and customer insights to identify business opportunities.
Work closely with suppliers and internal stakeholders to enhance product offerings and maximize category performance.
Promotion Planning:
Plan and execute promotional campaigns for both retail stores and e-commerce platforms.
Coordinate seasonal campaigns, new product launches, and marketing activities to drive customer engagement.
Evaluate promotional effectiveness and recommend improvements based on sales performance and market trends.
E-commerce Management:
Manage product listings and ensure product information, images, pricing, and promotional content are accurate and up to date.
Collaborate with digital marketing and e-commerce teams to optimize online merchandising and product visibility.
Monitor online sales performance and recommend initiatives to improve conversion and customer experience.
Retail Merchandising & Operations:
Support retail merchandising activities, including assortment planning and inventory coordination.
Work with store operations to ensure timely product availability and effective in-store merchandising.
Assist in stock planning and replenishment to maintain optimal inventory levels.
Daily Operations:
Handle daily product enquiries from stores, customers, and internal departments.
Coordinate with suppliers and internal teams to resolve product-related issues efficiently.
Maintain accurate product master data and support administrative tasks related to category management.
Prepare regular sales, inventory, and performance reports for management review.
Requirements:
Diploma or Bachelor's Degree in Business, Marketing, Retail Management, or a related discipline.
Minimum 3–5 years of relevant experience in category management, merchandising, retail buying, or brand management.
Experience in both retail merchandising and e-commerce operations is preferred.
Strong understanding of retail operations, promotional planning, and product lifecycle management.
Good analytical skills with the ability to interpret sales data and market trends.
Proficient in Microsoft Excel and Microsoft Office applications.
Experience with e-commerce platforms or ERP systems is an advantage.
Strong communication, coordination, and stakeholder management skills.
Able to manage multiple projects and work effectively in a fast-paced environment.
Preferred Attributes:
Commercially driven with strong business acumen.
Detail-oriented with excellent organizational skills.
Proactive, resourceful, and results-oriented.
A collaborative team player with the ability to work across multiple departments.