Senior / Executive, Digital Commerce & Partnerships
Raffles Medical Group
Description
Responsibilities
Manage and maintain RMG’s e-commerce platforms, digital service portals, and online sales channels.
Ensure accurate and up-to-date product, pricing, promotional, and service information across all platforms.
Coordinate with IT, Finance, and Operations to support payment gateways, booking systems, fulfilment workflows, and system enhancements.
Monitor digital platform performance including traffic, conversion, and transaction data, and recommend improvements to enhance user experience and revenue.
Plan and execute integrated marketing campaigns to support healthcare services, programmes, and organisational priorities.
Work with clinical and commercial teams to develop campaign themes, service bundles, and promotional messaging.
Ensure alignment and consistency across digital, social, and offline marketing channels.
Track campaign effectiveness and adjust strategies based on engagement, lead generation, and sales performance.
Oversee the development and deployment of creative assets for digital, social media, print, in-hospital and out-of-office communications.
Work with designers, agencies, and external vendors to produce advertising and promotional materials.
Ensure brand consistency, accuracy, and compliance with healthcare and regulatory guidelines.
Evaluate advertising and media effectiveness to optimise reach, engagement, and return on investment.
Identify, develop, and manage partnerships with corporates, institutions, and organisations to grow the adoption of RMG’s healthcare services.
Structure, package, and promote corporate healthcare programmes and group offerings across areas such as health screening, wellness, dental, and specialist services.
Work closely with internal stakeholders to ensure partner programmes are commercially viable, operationally deliverable, and aligned with business objectives.
Support contract discussions, pricing structures, and promotional arrangements with partner organisations.
Coordinate marketing, onboarding, and communications for corporate and institutional clients.
Track partner performance, utilisation, and revenue contribution, and identify opportunities to strengthen relationships and grow accounts.
Other ad-hoc duties as assigned by supervisors
Requirements
Bachelor’s Degree in Marketing, Business, Communications, or a related discipline.
2-3 years of experience in digital marketing, e-commerce, corporate marketing, partnerships, or healthcare-related industries.
Experience working with e-commerce platforms or content management systems such as Magento, Shopify, WooCommerce, Adobe Commerce, or similar enterprise platforms.
Proven experience supporting or managing corporate partnerships, B2B marketing, or account-based programmes.
Strong understanding of how to package, price, and promote services to institutional or corporate clients.
Experience working with online sales platforms, booking systems, payment gateways, and digital marketing tools.
Ability to coordinate across commercial, marketing, operations, IT, and external partners.
Strong communication, negotiation, and stakeholder management skills.
Only shortlisted candidates will be contacted.