Senior Executive, Digital Marketing

Job Purpose:

1. Reporting to the Digital Marketing Manager, the Digital Marketing Executive is responsible to assist the development and implementation of the overall digital marketing strategies to drive omni-channel presence for Guardian Singapore.

2. Support the Digital Marketing Manager in implementing and executing effective digital marketing strategies that drive online sales, customer engagement, and brand awareness.

Main Duties and Responsibilities:

• Support in executing digital marketing strategy to drive omnichannel presence

• Work collaboratively with cross-functional departments and creative/media agencies to deliver digital marketing objectives

• Conceptualise and execute digital marketing campaigns from paid search, social media, programmatic display to footfall studies

• Manage SEO agency to ensure that search performance is optimised effectively

Ecommerce Support

• Work with the e-commerce team to optimize the online shopping experience and maximize conversion rates.

• Partner with marketing and Ecom team to deliver regular EDM that drives Ecom traffic and performance

• Assist in managing and growing our email marketing program, creating engaging content and delivering effective campaigns to our customer base

• Support Marketing execution of tactical and brand execution on Ecom

• Manage agencies/vendors for supplier catalogue and dashboards

Trade Marketing Ads

• Partner with campaign lead to plan and execute digital media mix

• Own end-to-end UTM tagging and tracking implementation, including reviewing tracking setups and ad previews from media agencies to ensure campaign accuracy and smooth execution.

• Manage overall digital marketing calendar to ensure all ads are launched in a timely manner

• Publish relevant dark ads across paid social platforms, including but not limited to Meta and TikTok, to support campaign objectives.

Analytics & Reporting

• Assist in the development and execution of performance marketing strategies that drive website traffic, customer acquisition, and revenue growth.

• Create regular post-campaign reports to analyse ROI and develop key learnings

• Manage media agency to ensure that spend and performance have been optimised effectively

• Manage agency on full suite of Google solutions – Google Analytics, Google Tag Manager, Google Merchant Center, Google Search Console, Google My Business

• Hands-on experience across paid media platforms (Meta, TikTok, Google Ads), with strong knowledge of tracking, attribution, UTMs, and analytics tools (e.g. GA4).

• Identify best practices and new tools, technologies and trends to scale business growth

• Analyse EDM performance to drive acquisition and retention

Requirement

• Bachelor’s degree or diploma in Marketing, Business, or a related field.

• At least 2 years of experience in digital marketing, with a focus on paid search, social media advertising, and email marketing.

• Ability to analyze and interpret data to inform marketing strategy and optimize campaigns.

• Strong project management skills, with the ability to prioritize and manage multiple tasks and stakeholders.

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

• Passion for the health and beauty industry and a customer-first mindset.

• Experience with digital marketing tools and platforms, such as Google Ads, Facebook Ads, and Email Marketing platforms.

• Ability to work under pressure and to tight deadlines.