Senior Executive, Digital Marketing (Museum&Attractions)

Job Responsibilities

Campaign Strategy & Planning

• Act as the key digital media partner to internal stakeholders, align business objectives, campaign KPIs, timelines, and success metrics for the campaign
• Lead stakeholder briefings to gather requirements, clarify priorities, and translate needs into actionable media and channel strategies
• Collaborate with the marketing team to develop integrated omnichannel plans and propose marketing solutions that drive agreed business outcomes
• Plan and execute cross-channel campaigns to acquire, engage, and convert new and existing audiences across paid search, programmatic display, paid social, email, and strategic third-party partners
• Drive end-to-end campaign delivery, to meet timelines and quality standards by working with internal stakeholders and external partners (media agency, creative team, content team, and platform partners)
• Manage external agencies to execute, optimize, report and analyze campaigns. Setting clear briefs, KPIs, regular performance review and governance to ensure seamless execution leading to optimized performance
• Develop user journey and funnel frameworks to define cross-channel media strategies, messaging, and measurement by audience segment, ensuring alignment across awareness, consideration, and conversion objectives
• Identify and propose relevant first party audience segments to be used for campaign targeting
• Collaborate with stakeholders & external agencies to ensure digital (paid /owned) and offline touchpoints adhere to best practices and governance (brand safety, privacy, frequency, tracking, brand suitability) while delivery good experience across the consumer journey
• Driving structured test-and-learn initiatives across audiences, creatives, and media approaches to continuously improve effectiveness, efficiency, and incremental business impact
• Conduct research on trends, audiences (business and external), competitors, best practices, and marketing technologies to inform media recommendations and drive stronger engagement and conversions

Performance Marketing

• Supporting initiatives on traffic acquisition to company website and other relevant MBS properties to drive conversions and other campaign related targets across all business units in all key markets while maintaining strong cost efficiency.
• Continuously optimize bids, budgets, targeting, and channel mix to improve conversion rates and KPIs through data-driven performance marketing (including always-on and campaign-based activity).
• Recommend test & learn initiatives for creatives, landing experiences, and media strategies (e.g., new formats, audiences, and partners) to improve performance and learnings.
• Ensuring seamless end-to-end consumer journey from ad exposure to on-site conversion to enable faster decision making and conversions

Analytics

• Provide regular reporting and performance analysis across paid channels and business, ensuring clear insights, narrative, and recommended next actions for stakeholders.
• Analyze campaign performance across markets (paid media and Google Analytics), evaluating results by channel, audience, creative, website engagement, and landing-page experience, and consolidate insights to improve future campaign effectiveness
• Identifying various data sources and extracting this information for analysis to put together consolidated findings for further optimizations
• Ensuring best practices in website tagging and media tracking to effectively track campaign performance
• Assist in website and campaign tracking setup/implementation to ensure proper maintenance of data.
• Present to stakeholders on our findings on campaign effectiveness by market/channel/audience/creative and recommend optimizations to improve incremental impact.
• Develop executive-ready summaries and materials (datas, POVs, post-campaign reports) to support decision making.

Job Requirements


Education & Certification

• Bachelor's Degree in Marketing or other related field

Experience

• Minimum 3 years experience in digital or performance marketing with hands-on management of paid media (search, programmatic display/video, paid social and email)
• Project and stakeholder management with ability to navigate conversations to drive towards common goals
• Solid marketing background with strong digital understanding and experience

Other Prerequisites

• Solid grasp of digital marketing concepts, strategies, and best practices, with a strong understanding of the evolving online landscape
• Strong analytical skills with the ability to deliver actionable recommendations through data analysis to influence business decisions and strategies.
• Ability to troubleshoot and problem solve in a fast-paced environment
• Exceptional attention to detail, paired with strong organizational skills and the ability to manage multiple priorities effectively
• Strong project, stakeholder, and vendor/agency management skill to ensure alignment across teams, manage expectations proactively by providing clear updates along with timely execution of initiatives.
• Excellent verbal and written communication skills, with the ability to convey data and channel best practices to stakeholders and partners to drive the broader marketing strategies and business initiatives
• Strong knowledge of major paid media platforms and activation concepts (campaign structure, audience targeting/remarketing, brand safety, measurement) with a strong optimisation mindset.
• Proficiency in web analytics and reporting tools such as Google Analytics (or similar) is a strong advantage, enabling data-driven decision-making and performance optimization
• Passion for technology and its application in digital marketing - particularly in driving efficiencies, enhancing campaign performance and delivering seamless customer experiences
• Demonstrate passion for and engagement with museums, attractions and entertainment-related experiences - viewed through the lens of how these elements support the overall Resort's overarching objectives and drive business performance, is highly valued

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.