Senior Executive, Digital Marketing (Omnichannel Orchestration)

Job Responsibilities


Omnichannel Journey Orchestration & Delivery

• Own the end‑to‑end execution of customer journeys across acquisition, engagement, conversion, and loyalty, including hands‑on execution of non‑member email communications in the marketing automation platform
• Translate business objectives and guest insights into journey logic, triggers, decisioning, and channel sequencing
• Work with respective channel owners to orchestrate journeys across email, messaging platforms, website, mobile app, paid media, and on‑property touchpoints to deliver a consistent guest experience
• Collaborate with multiple business units (Hotels, F&B, Retail, Attractions, Loyalty Marketing etc.) to align requirements and activate coordinated experiences across the resort
• Lead the execution of non‑member email communications including content coordination, segmentation, testing, deployment, and ongoing optimization to deliver personalized experiences throughout the user journey
• Support and progressively take ownership of essential marketing operations processes across business units, including content/project management, testing, platform integrations, technical solutioning, and process optimization in coordination with Operations and IT

Platform, Database & AI Enablement

• Own the day‑to‑day management of the marketing automation platform, including configuration, integrations, permissions, templates, and technical governance
• Ensure platform stability and reliability by proactively monitoring journeys, triggers, and integrations, and resolving issues with IT, vendors, or platform support
• Manage database and audience foundations, including segmentation logic, preference management, opt‑in/opt‑out handling, data hygiene, and PDPA compliance
• Monitor and audit data inputs (e.g. web forms, integrations, transactional data) to ensure clean, accurate, and activation‑ready customer data
• Apply AI‑powered capabilities within the platform (e.g. send‑time optimization, predictive targeting, journey decisioning, performance insights) to enhance relevance and effectiveness
• Stay current on platform enhancements and identify practical opportunities to embed AI features into live journeys responsibly and at scale

Project Management & Cross‑Functional Collaboration

• Lead the end‑to‑end delivery of omnichannel initiatives, managing timelines, dependencies, risks, and stakeholder alignment
• Drive initiatives through structured project management - from requirements gathering and solution design through build, QA, launch, and optimization
• Support and progressively take ownership of essential email marketing operations processes across business units, including content and project management, testing, platform integrations, technical solutioning, and process optimization in coordination with Operations and IT

Optimization, Performance & Quality Assurance

• Conduct rigorous pre‑send and pre‑launch QA across campaigns and journeys to ensure accuracy, functionality, and brand consistency
• Monitor journey and campaign performance across engagement, conversion, and revenue impact
• Consolidate insights across platforms to support a single view of the customer journey
• Identify optimization opportunities and continuously refine content, segment targeting, timing, testing approach, and journey logic
• Serve as the first point of contact for technical or executional issues impacting omnichannel delivery

Job Requirements

Education & Certification

• Bachelor's Degree in Marketing or other related field

Experience

• 2-3 years of hands‑on experience in marketing automation, CRM, or digital marketing execution roles
• Experience working on marketing automation platforms (SAP Emarsys, Salesforce Marketing Cloud, Braze or similar)

Other Prerequisites

• Strong data foundation to effectively create audience segments for activation, CDP experience a plus
• Ability to troubleshoot and problem solve in a fast-paced environment
• Experience managing vendors / partners to ensure timeline is met and output is optimized with key focus on driving business performance in the most efficient approach
• Strong understanding of customer journeys, lifecycle marketing, segmentation, and data‑driven activation
• Proven ability to manage cross‑functional projects and deliver complex initiatives in a matrixed organization
• Strong analytical, organizational, and problem‑solving skills
• Clear communicator, comfortable translating technical concepts to non‑technical stakeholders

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.