Senior Executive (Digital Marketing)

About the Role

We are seeking a creative, strategic, and data-driven Senior Executive for Digital Marketing to drive brand awareness, target audience engagement, and lead generation across various online channels. The ideal candidate will develop and execute integrated marketing strategies that strengthen our market presence, support enrolment growth, and enhance stakeholder engagement through digital and content marketing initiatives.

Key Responsibilities

Digital Marketing & Campaign Management

• Support the development and execution of marketing strategies aligned with organisational goals, target audience needs, and market trends.

• Plan, implement, and optimise integrated marketing campaigns across digital, social media, email, and other marketing channels.

• Analyse market trends, competitor activities, and customer insights to identify growth opportunities and improve campaign effectiveness for optimum ROI.

• Collaborate with BD and Sales teams to ensure marketing efforts support lead nurturing and business development goals.

Content & Social Media

• Develop engaging content for social media, websites, EDMs, and marketing materials.

• Manage content calendars and maintain active engagement across digital platforms.

• Stay current with digital trends and emerging content formats.

Multimedia & Design

• Create visual assets, videos, infographics, and promotional materials to support marketing initiatives.

• Ensure consistency in brand identity across all communication channels.

Website & Analytics

• Maintain website content and support SEO initiatives to enhance online visibility.

• Track key marketing metrics and prepare regular performance reports for management reporting.

AI & Marketing Innovation

• Utilise AI-powered tools to improve content creation, campaign management, marketing automation, and productivity.

• Recommend innovative digital marketing approaches and technologies to strengthen audience reach and engagement.

Event Marketing

• Support the promotion of courses, seminars, networking events, and industry engagements through integrated digital/traditional campaigns.

Requirements

• Diploma or Degree in Marketing, Communications, Digital Media, Business, or a related field.

• 1–3 years of experience in digital marketing, content marketing, or social media management.

• Proficient in digital marketing tools, social media platforms, and content creation applications.

• Experience with graphic design and video editing tools such as Canva, Adobe Creative Suite, CapCut, Premiere Pro, or equivalent.

• Familiarity with Google Analytics, SEO, digital advertising, and marketing automation tools.

• Experience using AI tools such as Microsoft Copilot, ChatGPT, Canva AI, or Adobe Firefly is an advantage.

• Strong communication, project management, and analytical skills with the ability to collaborate across departments.

• Creative, proactive, and able to manage multiple projects in a fast-paced environment.

• A portfolio showcasing relevant marketing, design, or content projects will be an advantage.

Preferred

• Experience in the education, training or professional services sector.

• Familiarity with SkillsFuture, workforce development, or professional learning programmes will be advantageous.

• A proactive and adaptable individual who is eager to stay ahead of industry trends and drive innovation.

• Ability to work independently and take initiative while being a strong team player.

• High attention to detail and commitment to quality in all marketing deliverables.