Senior Executive, Social Media Marketing (F&B)

Marketing

• Work closely with the Assistant Brand Manager to develop and execute integrated marketing campaigns that drive takeaway and delivery sales.

• Lead the rollout of tactical promotions across key platforms, ensuring timely execution and alignment with business goals.

• Collaborate with cross-functional teams (Operations, Supply Chain, etc.) to ensure seamless campaign execution across stores and delivery touchpoints.

• Coordinate with external vendors and partners in creative ideation and execution to achieve campaign objectives while ensuring smooth and timely campaign launches.

• Work closely with & Social agency to develop and adapt social media content that supports campaign messaging, product launches, and brand engagement — ensuring alignment with brand tone, visual identity, and overall objectives.

• Drive hyperlocal marketing initiatives to increase visibility and sales for new or underperforming stores, including partnerships with malls, landlords, or community spaces.

• Support campaign performance tracking and provide basic analysis to evaluate effectiveness and recommend improvements.

• Stay informed of competitor activities, F&B trends, and customer behaviours to bring in fresh ideas and maintain brand relevance in a competitive market.

Experience and Education

• Diploma or Degree in Marketing, Business, or a related discipline

• Minimum 3 years of relevant experience in F&B, retail, or QSR marketing

Key Skills and Attitude

Solid understanding of campaign planning and promotional mechanics for takeaway and delivery businesses

• Creatively driven with a good eye for design, layout, and engaging visual communication

• Strong interest and awareness of social media trends and how they apply to brand content

• Proactive team player who takes initiative and can work independently

• Excellent verbal and written communication skills

• Organised, reliable, and able to manage multiple projects under tight timelines

• Detail-oriented with basic analytical skills to interpret campaign performance and derive insights

• Enjoys working in a dynamic, fast-paced F&B environment with a hands-on, solutions-first mindset