Senior Growth & Marketing Expert

About Vertical Institute

Vertical Institute is a leading Singapore-based AI training provider focused on equipping working professionals with in-demand, career-advancing skills. We focus on artificial intelligence and other emerging, high-impact technologies, with a strong emphasis on real-world application over theory.

We are a Registered Training Provider (RTP) with SkillsFuture Singapore, and have trained tens of thousands of professionals across both individual and corporate programmes, including partnerships with government agencies and enterprises.

Our mission is to help individuals and organisations stay relevant and competitive in an AI-driven economy. We design and deliver practical, hands-on courses that equip professionals with immediately applicable skills that drive real outcomes at work.

We are a fast-growing organisation that values ownership, speed, and continuous improvement. If you are excited about shaping how AI transforms work and education, you will find strong alignment here.

Key Responsibilities

• Own end-to-end growth and marketing strategy across consumer and enterprise segments

• Build and scale a high-performance, full-funnel demand generation engine

• Drive acquisition, conversion, and retention performance across channels

• Optimise key metrics (CPL, CAC, ROAS, LTV) and overall funnel efficiency

• Lead multi-channel marketing across paid, organic, CRM, and partnerships

• Strengthen marketing analytics, reporting, and performance optimisation

• Partner closely with Sales, Product, and Tech to align growth initiatives

• Manage marketing budget allocation with strong ROI focus

Candidate Profile

• 7–12+ years in growth, performance, or digital marketing roles

• Strong experience in senior marketing/growth positions

• Experience in Singapore/regional markets preferred

• Deep expertise in demand generation and funnel optimisation

• Strong command of paid media, CRM, SEO, and automation

• Strong analytical and commercial mindset

• Proven ability to link marketing activity to revenue outcomes

• Experience in fast-scaling environments

Preferred Experience

• Direct experience in EdTech and/or training / education provider environments

• Exposure to both B2C learner acquisition and B2B enterprise training or SaaS models

• Familiarity with fast-scaling, performance-driven growth organisations

• Experience in regional or multi-market (APAC) marketing environments