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Senior Loyalty Marketing Analyst

Traveloka

Full Time Singapore Mid Level Competitive
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Description

It's fun to work in a company where people truly BELIEVE in what they're doing!


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Job Description



  • Design, implement and optimize customer loyalty program to enhance customer retention, drive repeat business, and increase customer lifetime value


  • Monitor and optimize loyalty programs to meet customer needs and maximize customer engagement


  • Develop strategies to retain customers and reduce churn through personalized offers and communications


  • Optimize program performance by analyzing participation, redemption rate, customer lifetime value, and engagement data


  • Develop lifecycle marketing strategies to nurture customers at every stage of their journey


  • Collaborate with CRM and Performance Marketing team to plan loyalty-focused marketing campaigns across multiple channels (Push notifications, email, in-app, etc.)


  • Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)



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Requirements



  • Minimum 3 years of experience in CRM, growth marketing, or customer analytics roles


  • Strong understanding of loyalty program design and customer lifecycle marketing


  • Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling


  • Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.


  • Excellent project management and communication skills


  • Demonstrates a strong sense of ownership, responsibility, and commitment


  • Passionate about delivering exceptional customer experiences and fostering long-term loyalty



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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

About Traveloka

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