Senior Manager, Event & Promotion
Resorts World Sentosa
Description
This role focuses on Event within Event & Promotion:-
Assist in the planning development, execution of membership programs, campaigns, promotions, and member events that support business goals in acquisition, retention, reactivation, and revenue generation
Participate in the formulation and implementation of marketing strategies, including promotions, direct marketing initiatives, and partnership-driven campaigns
Plan and coordinate member engagement events such as tournaments, gala events, and exclusive performances
Lead and support the coordination and execution of business-related projects across multiple departments, ensuring on-time, within-scope, and on-budget delivery
Liaise with IT and relevant business units to ensure the appropriate management, accessibility, and integrity of marketing data for campaign execution and analysis
Supervise and mentor junior staff, ensuring strong performance, compliance, and development of team capabilities
Collect post-event feedback, analyse performance, and recommend improvements for enhanced customer experience and better Return on Investment (ROI)
Ensure strict adherence to SOPs, internal controls, and regulatory policies through regular audits, investigations, and compliance reviews
Job Requirements
Degree/Diploma in Business Administration or Marketing with proficiency in Microsoft Office applications
Minimum 5 years' experience in a similar capacity
Prior experience as talent buyer or planning and execution of performance/concert events will be advantageous
Proven track record in strategic planning, managing and execution of successful marketing campaigns and systems
Excellent analytical skills with the ability to interpret data and leverage insights to drive marketing strategies
Exceptional communication and interpersonal skills to collaborate with cross-functional teams and build relationships with internal and external stakeholders
Strong project management skills to effectively coordinate multiple campaigns at a time