Description
Responsibilities
Strategic Leadership & Planning
Develop and drive data-informed growth strategies to increase orders and customers across all verticals.
Identify and prioritize key growth levers (e.g., pricing, segmentation, retention) to optimize performance and efficiency.
Lead quarterly and annual growth planning, incorporating business objectives and performance forecasting.
Maintain spends tracking, competition mapping, and deliver weekly/monthly performance reports.
Budget & P&L Management
Shape pricing and promotional strategies in line with P&L targets, using scenario analysis and performance modeling.
Provide in-depth reporting, analysis and recommendations for business reviews and leadership meetings.
Growth Innovation & Execution
Propose, test, and scale new growth initiatives using experimentation frameworks (e.g., A/B testing, cohort analysis).
Translate insights into initiatives that improve the customer journey, conversion, and retention across the funnel.
Performance Monitoring & Reporting
Oversee tracking and reporting of all growth campaigns and incentives across verticals.
Generate actionable insights and weekly/monthly dashboards for internal and senior stakeholder use.
Conduct competitive benchmarking and deliver recommendations for positioning and market strategy.
Stakeholder Management
- Serve as a strategic liaison between local and regional teams; localize regional initiatives effectively.
- Present growth strategies and performance insights to senior stakeholders to drive alignment and support.
Qualifications
8 years or more of experience in growth, strategy, analytics, or business planning—preferably in tech, ecommerce, or platform-driven industries.
Proven experience in budget ownership, pricing strategy, and aligning initiatives to P&L goals.
Advanced proficiency in SQL, Excel, and Tableau; Python or R is a plus.
Deep understanding of customer lifecycle management and funnel performance optimization.
Strong analytical and strategic thinking skills—comfortable with modeling, forecasting, and experimentation.
Excellent communication and stakeholder management skills, with the ability to influence across teams and levels.
Experience working cross-functionally and navigating regional/local business structures.