Senior/Manager, Marketing & Partnerships (Catapult)

Key Responsibilities

1. Brand & Market Positioning

• Lead the development and execution of Catapult's brand strategy and positioning
• Establish Catapult as a leading destination for executive learning, leadership development, and corporate engagement
• Develop and drive integrated marketing campaigns across digital, content, PR, and partnerships
• Ensure consistency and quality of brand messaging across all marketing and client-facing touchpoints
• Identify opportunities to strengthen Catapult's presence across industry platforms, partnerships, and thought leadership initiatives

2. Demand Generation & Digital Marketing

• Own and drive Catapult's B2B demand generation strategy across key channels (e.g. LinkedIn, EDMs, website, landing pages)
• Oversee the planning and execution of campaigns with agencies and internal teams to support pipeline growth
• Develop targeted messaging for key audiences including HR, L&D leaders, event planners, and senior business stakeholders
• Track and analyse campaign performance, focusing on lead quality, engagement, and conversion outcomes
• Oversee CRM and lead management processes to ensure proper tracking, follow-ups, and reporting

3. Revenue & Conversion Support

• Translate marketing initiatives into qualified leads, pipeline, and confirmed bookings
• Work closely with internal stakeholders to improve lead qualification, conversion rates, and client acquisition outcomes
• Oversee the development of marketing and sales enablement materials such as pitch decks, case studies, and programme summaries
• Support go-to-market strategies for Catapult programmes, showcases, roadshows, and corporate engagement events
• Ensure that marketing efforts are aligned with commercial priorities and revenue targets

4. Systems, Data & Performance Management

• Establish and optimise systems for marketing automation, CRM tracking and pipeline visibility, and performance reporting
• Drive a data-led approach to marketing and decision-making
• Identify opportunities to improve efficiency, scalability, and effectiveness of marketing efforts through technology and innovation
• Explore the use of AI-enabled tools to enhance lead generation, personalisation, and engagement

Qualifications and Skills

• Bachelor's degree in Business, Marketing, or a related field is preferred
• Minimum 5-10 years of experience in marketing, brand, or commercial roles, with a strong B2B focus
• Proven track record in building and scaling full-funnel marketing and demand generation engines
• Experienced in driving measurable commercial outcomes (pipeline, conversion, revenue)
• Strong understanding of digital marketing, CRM systems, and performance analytics
• Excellent communication, presentation, and stakeholder management skills
• Strategic thinker with the ability to translate ideas into execution and results
• Agile, hands-on, and comfortable operating in a fast-paced, build-and-scale environment

Added Advantage (Nice to Have)

• Experience in B2B marketing within learning & development, MICE, hospitality, or real estate, sectors
• Exposure to enterprise marketing strategies
• Experience managing agencies and cross-functional teams
• Familiarity with AI tools or marketing automation platforms