Description
Job Description:
Requirements:
● Lead the development of creative and innovative marketing campaigns that strengthen brand engagement, drive customer acquisition and support business growth
● Develop campaign concepts and creative ideas based on business objectives, customer insights, market trends and cultural moments
● Own marketing campaigns end-to-end, from ideation and campaign strategy through to creative development, launch and post-campaign review
● Work closely with internal cross functional teams including Business, Product and Business Intelligence, as well as external creative and media partners, to bring campaign ideas to life
● Provide clear creative direction and campaign briefs, ensuring strong and consistent execution across relevant customer touchpoints and channels
● Identify new marketing ideas, formats and partnerships that can help the brand stand out and engage customers in fresh and differentiated ways
● Track campaign performance and customer response, translating insights into recommendations for future campaigns
● Guide and work alongside junior team members supporting campaign coordination, BAU marketing activities and execution
● Assist with any other ad hoc marketing initiatives to support brand and business objectives
● Bachelor’s degree in Marketing, Business, Communications, Advertising, or a related field
● At least 5 years of relevant marketing experience, preferably with experience in a creative, integrated marketing or advertising agency
● Strong experience developing and driving creative marketing campaigns from concept to execution
● Proven ability to generate fresh campaign ideas and translate business objectives into compelling customer-facing marketing concepts
● Experience working with consumer-facing brands; exposure to financial services, FinTech, e-commerce or digital businesses is a plus
● Strong understanding of consumer behaviour, marketing trends and different online and offline marketing channels