Senior Marketing Executive

Job Title: Senior Marketing Executive (F&B / Catering)

Job Summary
We are looking for a dynamic and hands-on Senior Marketing Executive to drive brand awareness, lead generation, and customer engagement for our F&B and catering business. This role will focus on promoting corporate catering, events, and retail offerings through creative campaigns and strategic partnerships.

Key Responsibilities

• Plan and execute marketing campaigns to promote catering services, corporate accounts, and event offerings

• Manage and grow digital platforms (Instagram, LinkedIn, Facebook, website) with engaging, food-focused content

• Create and coordinate photoshoots, menu launches, festive promotions, and seasonal campaigns

• Work closely with Sales and Operations teams to support client acquisition and retention (e.g. corporate clients, weddings, events)

• Develop marketing materials such as decks, menus, proposals, and EDMs

• Identify and secure partnerships with venues, event planners, and corporate organisations

• Monitor campaign performance (leads, conversions, engagement) and optimise strategies accordingly

• Maintain brand consistency across all touchpoints (menus, packaging, online presence)

• Support on-ground activations such as tastings, showcases, and client events

Requirements

• Diploma/Degree in Marketing, Business, Hospitality, or related field

• Minimum 3–5 years of marketing experience, preferably in F&B, catering, or hospitality

• Strong understanding of digital marketing (social media, Meta Ads, email marketing)

• Experience in B2B marketing (corporate catering/events) is a strong advantage

• Good eye for food presentation, branding, and content creation

• Strong communication and management skills

• Able to work in a fast-paced, operational environment

Key Competencies

• Creative storytelling (especially for food & events)

• Commercial awareness and lead-generation mindset

• Strong project management and execution skills

• Ability to multitask across multiple campaigns and timelines

• Team collaboration with kitchen, ops, and sales

Bonus / Nice to Have

• Experience working with corporate clients, universities, or event planners

• Basic design or content skills (Canva, Adobe, photography direction)

• Familiarity with Singapore F&B and catering landscape