Senior Marketing Executive / Assistant Marketing Manager (AI / EdTech)

Company Overview

We are an AI-driven technology company building a smart learning platform to help students improve their thinking and problem-solving skills. We focus on scalable AI-powered products for the K–12 market with plans for regional expansion.

Job Summary

Drive marketing execution and business growth initiatives as a Senior Marketing Executive / Assistant Marketing Manager. Lead user acquisition, brand positioning, partnerships, and growth strategy in a fast-paced startup environment.

Responsibilities

Marketing & Growth

• Plan and execute targeted marketing campaigns to increase user acquisition and product awareness


• Manage and optimize digital marketing channels including social media, advertising, content, and email to maximize engagement


• Analyze campaign performance data to improve return on investment and marketing effectiveness

Brand & Product Positioning

• Develop and contribute to brand strategy and messaging to ensure clear market differentiation


• Maintain consistent brand voice across all communication channels


• Collaborate closely with product and technology teams to align marketing with product development

Business Development (BD)

• Identify and evaluate partnership opportunities with schools, tuition centres, and platforms to expand market reach


• Conduct outreach and manage relationships with potential and existing partners


• Prepare compelling proposals and presentations to support business development efforts

Market Insights & Strategy

• Conduct market research and competitor analysis to inform strategic decisions


• Identify new growth opportunities based on market trends and data


• Support leadership in strategic planning and decision-making processes

Required competencies and certifications

• 3–5 years of experience in marketing or related roles


• Proven experience in digital marketing and campaign execution


• Ability to analyze data and solve problems to optimize marketing outcomes


• Strong communication skills and ability to manage stakeholder relationships


• Capacity to work independently and adapt in a startup environment

Preferred competencies and qualifications

• Experience in education, technology, or startup environments


• Exposure to business development or partnership management


• Understanding of user acquisition strategies and performance marketing


• Interest in AI or digital products