Senior Marketing Executive/ Assistant Marketing Manager

1. Social Media & Content Management

• Plan and manage monthly social media content calendar across platforms (FB, IG,TT & XHS)

• Work closely with creative/content agencies on content development

• Brief, review and approve artwork, reels and short-form videos

• Copywrite and proof-read marketing materials

• Ensure content aligns with brand campaigns, product launches and retail promotions

• Track performance and optimize engagement

2. Public Relations

• Work with external agencies on media drops, product seeding, new product launches, Press releases media coverage and Influencer collaborations

• Coordinate sample preparation and media kits

• Track media coverage and compile monthly reports

3. Product Launch & Event Support

• Planning to execution of new product launches and events

• Develop marketing materials (POSM, key visuals, digital assets)

• Coordinate cross-functionally with sales & trade teams for retail rollout

• Manage budget, timelines and deliverables

4. ATL & Digital Marketing

• Assist in planning and execution of ATL including OOH, Social Media and Digital Marketing

• Coordinate artwork adaptation and media timelines

• Monitor budget, timelines, campaign performance and reporting

Requirements

• Degree holder with 6–8 years marketing experience, preferably in FMCG

• Experience working with creative & Public Relations agencies

• Strong project management and execution skills

• Good understanding on social and digital performance metrics