Senior Marketing Executive/Assistant Marketing Manager

About the role

Senior Marketing Executive / Assistant Brand Manager role involves independently managing assigned brands and taking ownership of their day-to-day business and marketing performance. You will develop and execute annual and quarterly brand and marketing plans in alignment with business objectives and sales targets, while monitoring brand performance, sales trends, distribution, promotional effectiveness and market developments.

Key responsibilities

• Independently manage assigned brands and take ownership of their day-to-day business and marketing performance

• Develop and execute annual and quarterly brand and marketing plans in alignment with business objectives and sales targets

• Monitor brand performance, sales trends, distribution, promotional effectiveness and market developments, and recommend appropriate action plans

• Plan and execute marketing campaigns, trade promotions, product launches, sampling activities, roadshows, atrium events and other brand activations

• Manage end-to-end trade execution, including POSM planning, production, deployment, retailer coordination and post-activity follow-up

• Develop promotional mechanics and activation plans together with the Business Manager and Sales team to support sales objectives

• Ensure strong and consistent brand visibility and execution across retail and e-commerce channels

• Proactively identify issues and opportunities and drive follow-up with minimal supervision

• Plan, monitor and manage A&P budgets for assigned brands to ensure spending is within approved budgets

• Prepare proposals, presentations, business reviews and updates for principals

About you

• Diploma or Degree in Marketing, Business, Communications or a related discipline

• Minimum 3–5 years of relevant FMCG marketing experience, with hands-on brand management experience

• Proven experience independently managing or co-managing brands, including brand planning, A&P management, trade marketing and performance analysis

• Strong understanding of FMCG retail, trade marketing, promotions and in-store execution

• Strong analytical skills with the ability to interpret sales and market data and translate findings into actionable plans

• Good project management and organisational skills, with the ability to manage multiple brands and projects simultaneously

• Strong communication and stakeholder management skills

• Proactive, resourceful and able to work independently with minimal supervision

• Proficient in Microsoft Excel and PowerPoint