Senior Marketing Executive
CP Foods Singapore
Description
About the role
Senior Marketing Executive responsible for collaborating with internal teams and external agencies to ensure seamless delivery of marketing activities across digital, social, media relations and events.
Key responsibilities
Direct and drive execution of marketing materials in alignment with brand direction and brand identity guidelines
Work with digital agency to set up search advertising campaigns including allocation of budget, selecting keywords, and crafting compelling ad copy that drives results
Utilise programmatic ads to expand brand reach and target audiences effectively with remarketing campaigns
Manage influencer marketing agencies to expand brand reach through well-executed plans
Work with Public Relation agency to manage public relations efforts, including media outreach and press release creation, to secure desired media placements
Work with social media agency and in-house designer to manage content for 3 brands
Stay updated on food-related trends and create visually appealing food-focused videos/reels with in-house designer for easy food preparation, recipes with lifestyle integration
Develop budget plan, monitor and control the effective use of marketing expenses
About you
Bachelor of Arts in Marketing and Communications or related field
4-5 years of marketing experience, with a strong understanding of the local market dynamics in the food & beverage industry is a plus
Experience in marketing, public relations and social media management
Strong written and communication skills
Understanding of analytics tools and performance marketing
A creative mindset with a keen eye for design, aesthetics, and visual storytelling
Video Creation and Editing (Adobe Premiere Pro, Final Cut Pro, Canva) is a Plus